Freelancer profile translated to English.
Back to original languageAbout Caroline
American marketing expert with over 20 years of experience in FMCG. Specialist in global brand development, product launch (from A to Z), digital strategy and coordination of multicultural teams. Leadership and results orientation.
AREAS OF EXPERTISE
- Brand strategy & international positioning
- Strong digital expertise
- Multi-country product launches and innovations; integrated 360° communication
- Management of hierarchical and cross-functional teams
- Adjunct marketing professor at SKEMA, IESEG, EDHEC since 2022
- Founder Cercle Marketing
English
Native or bilingual
French
Conversational
Spanish
Basic
Can work on-site
Lille (up to 50km), Paris (up to 10km)
Experience
- Cercle MarketingFounderCONSULTING AND AUDITSJanuary 2018 - Today (8 years and 5 months)Lille, France• Strategic consulting for premium FMCG brands (beauty, wellness, lifestyle)• Conducted an audit and digital marketing plan (search and social) for less is more (environmental beauty start-up)• Digital repositioning of Laboratoires de Biarritz (organic sun cosmetics)• Creation and development of the MyArchie brand (wellness drinks); management of the marketing mix (brand platform, e-commerce site, social networks)
- Playboy EnterprisesGeneral Manager EuropeJanuary 2014 - January 2017 (3 years)Lille, France• Complete overhaul of the global digital model (site + social media)• Product launch with partners: Coty, Red Bull, Carrefour, Douglas• Europe & UK coordination: strategy, innovation, brand consistency• Growth of social communities to 4M+ subscribers
- Coty Inc.Senior Marketing DirectorJanuary 2012 - January 2013 (1 year)New York, NY, USA• Management of the Sally Hansen brand (care & beauty), $200 M retail sales• Definition of digital strategy and brand repositioning• Management of a marketing team of 8 people
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Education
- MBAThunderbird School of Global Management2001MBA
- Bachelor Business AdministrationUniversity of Tulsa1994Bachelor Business Administration