Freelancer profile translated to English.
Back to original languageAbout Caroline
Are you looking for a 360 communicator with perfect knowledge of digital marketing?
I support brands in their development and the implementation of their projects. With 10 years of experience and expertise in multi-brand management, I know how to combine local expectations with national ambitions to create strategies that are coherent, impactful, and adapted to the realities of each market.
My vision: communication that values authenticity while responding to performance challenges.
French
Native or bilingual
Can work on-site
Toulouse (up to 50km)
Experience
- COMIN'CINDEPENDENT CONSULTANT IN COMMUNICATION AND DIGITAL MARKETINGJanuary 2024 - Today (2 years and 7 months)I support companies and liberal professions in the development and implementation of their strategy; from brand image enhancement to online presence performance.
- D.F.T.P(FRANCHISETUTTIPIZZA)HEAD OF COMMUNICATION & DIGITAL MARKETINGJanuary 2021 - January 2024 (3 years)SCOP: BtoC/BtoB (recruitment of new franchisees)/internal communication for the Tutti Pizza and Tutti Matic brands. Development and implementation of communication and marketing strategies. Organization, deployment, and operational coordination of communication & marketing actions. Management, evaluation, and optimization of external service providers and the communication/marketing department. Management of a team of 3 people.
- LACOMPAGNIEDEFORMATIONCOMMUNICATION OFFICERJanuary 2019 - January 2021 (2 years): Management of communication for 4 private higher education institutions. Development and implementation of the communication plan (offline and online campaigns, web, social media, newsletters, print, original graphic creations, events). Management of the service provider network (media agencies, web agencies, exhibition organizers, etc.). Advice to sales and pedagogical departments based on the overall communication strategy.
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Education
- Master of Information & CommunicationPARIS-OUEST NANTERRE LA DÉFENSE UNIVERSITY2015Master Information & communication
- Bachelor of Modern LiteratureTOULOUSE JEAN-JAURÈS UNIVERSITY2013Licence Lettres Modernes