Freelancer profile translated to English.
Back to original languageAbout Caroline
With over eight years of experience in consulting, data, and digital, I have developed a strong ability to transform complex problems into concrete, results-oriented solutions. I quickly learn to master new analytical tools and technologies, which I combine with strong project management skills and technical expertise to successfully lead ambitious initiatives.
English
Native or bilingual
French
Native or bilingual
Can work on-site
Marseille (up to 10km)
Experience
- ConverteoSenior Data & Business Strategy ConsultantJanuary 2020 - January 2026 (6 years)Paris, FranceProject Scoping and Management• • Gathering business and technical requirements, facilitating scoping workshops, and defining roadmaps• • Analyzing data (customer, sales, marketing, product, other external data) to provide key insights to business teams• • Managing Data Science projects (RFM segmentation, sales forecasting) and writing functional and technical specifications• • Creating interactive dashboards (Tableau, Power BI) and developing complex SQL queries for data analysis (BigQuery).• • Liaising between technical and business teams to ensure project success and optimize data governance.• • Presenting synthesized analyses to business teams to facilitate decision-making Cross-functional skills: Analytical thinking, strategic deliverables, commercial proposals, opportunity identification, and knowledge sharing IT Skills: PROS (pricing)
- FIFTY-FIVE,Digital Analytics Consultant / Data AnalystJanuary 2018 - January 2019 (1 year)Paris, FranceData Management and Visualization• • Designing comprehensive dashboards to visualize complex data in line with the needs of different teams• • Cleaning and preparing large datasets, ensuring data accuracy and consistency• • Ensuring dashboard adoption by conducting interactive training sessions and communicating regularly with end-users Skills
- SSL247®,Marketing Data Analyst & CRM ExecutiveJanuary 2018 - January 2019 (1 year)London, UK• • Designing and implementing the CRM strategy across 18 international markets to increase ROI• • Proposing automated customer acquisition and retention campaigns, in compliance with GDPR, to effectively target specific audiences• • Deploying an automated marketing solution and providing internal training on its use
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Education
- MSc Big Data and Business AnalyticsESCP Europe2019MSc Big Data and Business Analytics
- Double degree inAVANS Hogeschool, University of Applied Sciences2017Double diplôme en