CBFreelancer profile translated to English.
Back to original languageAbout Caroline
With a rich and varied background, I support my clients by providing a multidisciplinary and operational approach, adapted to both the agile needs of startups, VSEs and SMEs, and the strategic challenges of large international structures.
My experience in very different environments has allowed me to develop:
A 360° vision of projects, from launching an activity to structuring complex processes.
A strong capacity for adaptation: I know how to integrate quickly into teams, understand their constraints and propose concrete solutions.
A dual strategic and operational approach: I am comfortable both in long-term thinking (development, positioning, structuring) and in immediate action (execution, monitoring, optimization).
What I can bring you
Agility and creativity inspired by my experiences in startups and small structures, where every action counts and must be effective.
Methodology and rigor acquired from large international companies, with a fine understanding of global issues.
Versatility and transversality: project management, communication, digital strategy, business development, team coordination and process optimization.
👉 My objective: to offer you tailor-made support, capable of meeting your immediate needs while maintaining a clear vision of your future challenges.
English
Native or bilingual
Spanish
Fluent
Portuguese
Conversational
Can work on-site
Fort-de-France (up to 50km)
Experience
- TRIGO GROUPInternational Marketing ManagerCONSULTING AND AUDITSJune 2022 - October 2024 (2 years and 4 months)Paris, FranceWorld leader in industrial mobility quality• Marketing and digital strategy – employer brand development: Development and deployment of the marketing and digital strategy in 26 countries. Development of the multilingual website and social networks, creation of content (videos, POS, goodies), reinforcing the group's visibility. Implementation of the group ATS to attract talent.• CRM and customer experience: Design and execution of an optimized CRM strategy, improving conversion funnels and lead generation. Monitoring of NPS for increased satisfaction.• Team management: Supervision of international teams. Advanced KPI reporting for strategic decisions.
- WYNWOODE-Commerce & Customer Relations ManagerJanuary 2022 - June 2022 (5 months)• Digital strategy and optimization of the e-commerce channel: Complete redesign of the website to improve the user experience and strengthen online visibility. Content creation, social media management.• Customer experience and lead generation: Development and optimization of conversion funnels (sales funnel), integration of targeted call and SMS campaigns, increasing the volume of qualified leads. Monitoring of customer satisfaction indicators (NPS) to demonstrate their customer experience.• Team management: Supervision of telephone operators with the implementation of training programs to guarantee exemplary customer service.
- Holi LabCo-founderRETAIL (SMALL BUSINESS)September 2021 - Today (4 years and 9 months)Paris, France1. Definition of the vision and brand identity
- Clarification of the mission: to make well-being and lithotherapy accessible through personalized creations.
- Creation of positioning: combining authenticity, quality and modernity in the world of well-being.
- Development of brand storytelling: a French brand inspired by nature and the energy of stones.
2. Market research and development strategy- Analysis of trends in lithotherapy, well-being and lifestyle.
- Identification of customer needs: personalized gifts, well-being kits, items for events.
- Customer segmentation (BtoC and BtoB).
3. Product offer development- Design of ranges: jewelry, candles, boxes and personalized kits.
- Selection of raw materials (natural stones, eco-responsible packaging).
- Implementation of personalization (choice of stones, custom design).
- Definition of a quality charter (authenticity and traceability of stones).
4. Creation of the visual and digital universe- Design of the logo, graphic charter and tone of communication.
- Development of the Holilab.fr e-commerce site.
- SEO optimization and content strategy (blog articles, FAQ).
- Implementation of social networks and digital branding.
5. Commercial and marketing strategy- Launch of digital campaigns (Google Ads, social networks, influence).
- Development of partnerships with therapists, spas, companies and event organizers.
- Implementation of BtoB offers (personalized kits for weddings, baptisms, corporate gifts).
- Monitoring of the performance of marketing actions.
6. Organization and management- Legal and administrative structuring of the company.
- Definition of the business model and financial plan (investments, margins, profitability).
- Implementation of management tools (CRM, order tracking, invoicing).
- Development of logistics processes (stock, delivery, after-sales service).
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Education
- Data Protection Officer (GDPR) specialization certificateCNAM Paris2016Certificat de spécialisation Data Protection Officer (RGPD)
- E-marketing and e-commerce certificateCNAM2015Certificat e-marketing et e-commerce