Caroline Brousseaud

✅ Digital strategy definition (web presence, social networks, editorial line, newsletters, ...).

✅ Community Management / Social Media Management

◽ Social media engagement

◽ Content creation (posts and stories) / illustrations

◽ Management of Facebook, Instagram, LinkedIn publications

◽ Editorial calendar management

◽ Community engagement (moderation, loyalty, awareness, ...)

✅ Website project management

◽ Needs analysis

◽ Website creation

◽ Web content writing

◽ SEO optimization (visibility, search engine ranking)

◽ Traffic analysis

✅ Newsletter creation and writing (Mailchimp, Sendinblue, Sarbacane,..)

✅ Monitoring

◽ Competitive and/or industry monitoring

◽ E-reputation monitoring

Current client sectors: Finance / Health / Non-profit / Craft & Artistic Creation / Engineering / Business Services / Catering

My activities within the group are particularly focused on energizing and digitizing the new business lines developed by STAR INVEST. Implementation of the external digital communication strategy (outdoor hospitality, film distribution, and more recently, taxation); Deployment of presence on appropriate social networks based on priority targets; Creation of adapted materials (print and web brochures, social media visuals, etc.); Implementation of an intranet (corporate social network) to boost internal communication within the group; Event organization; Recommendations and implementation of technical/design evolutions for the group's various websites + SEO optimization; Management and appropriate organization of the communication department under the responsibility of the Director.

First experience as a Freelance Community Manager in the Paris region. Support for several clients, one in the agricultural sector, the other in personal services.