Caroline Bouchard

⚡Specialist in 360° B2B communication with a focus on internal and external BRAND positioning as well as the CSR strategy for your organization. I support companies (VSEs - SMEs - Mid-sized companies) in structuring and implementing communication tailored to each of your target audiences.

Adocia is a biotechnology company listed on the Euronext market, an expert in the field of diabetes and obesity in an international environment. Adocia's communication is therefore dedicated to specific audiences: partners and healthcare professionals, investors and individual shareholders, health organizations and foundations, the general public, the media, and our employees: the "Adociens". My role as a communicator consists of: Gathering and developing strategy, planning communication plans and deploying 360° external, institutional, and internal communication actions to its audiences. Positioning the brand. Managing cross-functional teams and service providers. Steering the brand identity and positioning of the biotech and its print and digital materials, Website. Creating, planning, writing, and measuring Adocia's activities on Social Media: LinkedIn, Twitter, YouTube. Coordinating and planning press relations in France, Europe, and the US. Coordinating in-person and remote events: stands, webcasts. Creating and developing partnership campaigns with Handicap International, Type 1 Running Tour, World Diabetes Tour.... Managing the Crisis Communication process: focal point, mapping, and monitoring press relations.

Designing communication plans and deploying the communication strategy to increase Adocia's brand awareness internationally, externally, and internally. Coordinating corporate communication on print and digital platforms. Creating and managing Adocia's website (WordPress) and LinkedIn page, Twitter, YouTube, Intranet / ROI. Steering the media plan with communication agencies in the United States, Europe, and France and the internal press release process. Ensuring media monitoring and press relations.