Freelancer profile translated to English.
Back to original languageAbout Caroline
Senior Project Director | Marketing Strategy & 360° Com | Transition Management | Pedagogical Engineering
Bring structure, agility, and impact to your projects. No theory, just real-world experience.
After 20 years of entrepreneurship — managing a 360° communication agency, directing a public cultural institution, and exiting a national brand — I bring not theory, but a high capacity for execution. I work with SMEs, institutions, local authorities, and higher education institutions to manage transitions and secure your deliverables.
🏗️MY THREE AREAS OF INTERVENTION:
🛠️1. Project Management & 360° Operations (Transition / Part-time)
Need to strengthen your teams or manage a strategic milestone? I coordinate your complex projects:
• Management of your global communication campaigns (Digital, Print, Events).
• Budget optimization, art direction, and vendor management.
• Mastery of the dual public/private culture to adapt to institutional challenges.
🚀2. Digital Transformation, Semantic Strategy & AI Integration
Disposable marketing no longer works. I structure your ecosystem for sustainable authority:
• Modernization of your processes and pragmatic integration of AI potential.
• In-depth editorial design (Strategic Copywriting, Local SEO, reports, newsletters).
🎓3. Pedagogical Engineering & Higher Education
As a lecturer in business schools (Bachelor/Master), I design your programs (Branding, Storytelling, Communication Strategy) and lead your examination juries.
🧠 Neuro-agile bonus: Expert in atypical profiles (HPI, ADHD), I know how to manage teams with high creative intensity.
⚓ 20 years of XP.
French
Native or bilingual
Can work on-site
Haguenau (up to 50km)
Experience
- Caroline BECK / LES PATRONNESBusiness OwnerCONSULTING AND AUDITSOctober 2009 - Today (16 years and 10 months)Soultz-sous-Forêts, FranceStrategy and marketing consultantMentoring and coachingDigital content strategyCommunication campaigns
- PigierCommunication LecturerOctober 2015 - February 2017 (1 year and 4 months)Strasbourg, FranceTrainer for communication students, I designed and led courses in communication strategy and project management, sharing my practical field knowledge with the next generation of communicators.Pigier / Iscom / Tunon
- Eventspirit - Caro&coManager of Event Agency - Wedding PlannerSeptember 2006 - September 2009 (3 years)Surbourg, FranceCreation and management of an event agency specializing in weddings and bespoke events. Complete organization, design, and coordination for memorable events aligned with client expectations. My role as a wedding planner and agency director allowed me to develop expertise in project management, negotiation with vendors, and event creativity.
Recommendations
Be the first to recommend Caroline
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- BTS, Communication d''entrepriseEcole Europe Technique2000BTS, Communication d''entreprise