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Caroline BallesterCB

Caroline Ballester

Social Media Manager

€450/day
Biarritz, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Caroline

I manage the social media for artisans who make people eat well. Bakers, butchers, cheesemakers, restaurateurs, delicatessens, committed producers are my natural clients. Not by chance: it is a positioning choice built on my values and a real knowledge of the field. With nearly 10 years of digital experience, including several years in an agency on major accounts (Prodigious by Publicis Groupe), I have chosen to put this expertise at the service of those who produce, transform, and cook with care. What I do concretely: — Tailor-made Instagram & TikTok editorial strategy — Content creation (Reels scripts, captions, editorial calendars) — Launching and managing accounts from scratch — Audits and diagnostics of existing accounts — Editorial visual identity (content charter, palette, tone of voice) I notably launched the Instagram account of Maison AHO, a butcher-shop-delicatessen-caterer in the Basque Country, with a complete strategy deployed from opening, strong engagement from the first weeks. I work remotely from the Landes region, with occasional travel to my clients or agencies as needed. If you are looking for someone who understands the world of taste artisans without having to explain everything – we should talk.
  • English

    Fluent

  • French

    Native or bilingual

Can work on-site
Biarritz (up to 50km), Bordeaux (up to 100km), Paris (up to 20km), Clermont-Ferrand (up to 20km)

Experience

  • Freelance
    Social Media
    July 2025 - Today (1 year and 1 month)
    Bordeaux, France
    Social Media Manager & Digital Strategy
    Independent
    Biarritz · Paris · Remote · 2025 – Present
    → Launch and management of the Instagram account for a butcher-delicatessen-caterer in the Basque Country (Maison AHO): complete strategy, editorial charter, Reels scripts, calendar, strong engagement from opening
    → Instagram & TikTok social media strategy for food artisans (delicatessens, restaurateurs, committed producers (KOKOLA - AMA - LOREAK))
    → Content creation: Reels, carousels, copywriting captions, editorial visual identities
    → Prospecting and supporting VSEs/SMEs in digital marketing strategy and SEO-based web copywriting.
    (Currently working on communication support for a TV series on taste artisans: social media, website, motion design, budget €70K)
    Digital Communication Request for Proposal Community Management Social Media Web Marketing Strategy
  • PRODIGIOUS
    Digital Project Manager
    February 2020 - April 2023 (3 years and 2 months)
    Bordeaux, France
    Bordeaux · Paris · Remote · 2020 – 2023
    → Management of major accounts: L'Oréal, Nestlé, Carrefour — consulting approach, pre-sales, responses to tenders
    → Agile project management (MVP, backlog, user stories) with strong UX requirements
    → Facilitation of follow-up meetings (dailies, retrospectives), coordination of creatives and developers
    Request for Proposal Web Project Management Workshops Facilitation
  • AGENCE
    Social Media
    DIGITAL AND IT
    February 2015 - September 2018 (3 years and 7 months)
    Paris, France
    Project Digital Manager
    agencelespirates.com
    Implementation and management of web and mobile projects
    Marketing and digital communication strategy

    → Client Relationship: brief taking / consulting role with clients
    → Budget Management
    → Information Architecture: Navigation scenario, interface ergonomics, functional specifications document
    → Production: supervision and management of collaborators (design, development)

    Clients:
    Chez Poseidon (remote dry cleaning service)
    Chez Epicure (Restaurant & cooking classes).
    Bibelib (Connected suitcase cover - mission: Website - Brand content - digital communication strategy)
    Openium

    SQLI

    Mission:
    ✔ Elaboration of the plan and testing of website redesign
    Clients: Cdiscount & Banque CASINO
    → Drafting of specifications and functional requirements
    → Project scoping
    → Testing (QA)

    Tools: Redmine, Project Management with Trello
    Agile method: 7 sprints, backlog, Weekly features Point
    (CMS-JOOMLA)
    Reporting – Weekly Point:

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Education

  • MASTER II Marketing and Communication
    ISTEC Business School
    2012

Skill set

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