Freelancer profile translated to English.
Back to original languageAbout Caroline
After 20 years of experience in communication agencies (field marketing, events, 360 brand activations, PR and strategies) in Paris and abroad, I set up my structure to be able to invest in new projects:
The most telling? More than 70 positive recommendations on Linkedin (visible on my profile at the bottom of the page).
1/Communication/PR consulting.
Global strategy, writing tools, managing teams + agencies, reporting
Brand activation, brand platform, definition of key messages
2/Production of experiences/events.
From the idea to the realization through production. Turnkey.
Playground: product launches, pop-up stores, PR events, roadshows...
Clients: Nestlé, Essity, Tork, Ferrero, Salon du Chocolat, Edelman, Shan...
3/ Speaker, seminar facilitator.
Context: Kick off of team-building, training days, blogger/influencer event, intermission of awards/trophies...
Topics: the power of the collective, joy, optimism, creativity
Clients: MyLittleParis, CreativeMornings, PopMyDay, Carte Noire, Mazars, Coty, Sopexa...
Author of "US" (The art of surrounding yourself well to shine together) published by Solar (released November 3, 2022).
My added value?
My originality/creativity linked to my great flexibility and responsiveness to make a difference. My active and varied network can also play a significant role in the success of the mission.
English
Native or bilingual
Spanish
Fluent
Can work on-site
Paris (up to 50km)
Experience
- Sunshine MakersFounderCONSULTING AND AUDITSJuly 2019 - Today (6 years and 10 months)Born from the idea that "each interaction is an opportunity to have a positive impact on others", the Sunshine Makers agency supports the players of tomorrow in imagining inspiring and impactful experiences, creating positive engagement through its collective innovation and creativity.Founded by Caroline Arditti, a leader accustomed to uniting to build new experiences and with more than 20 years of experience, Sunshine Makers is able to transform a conceptual idea into an action plan with audacity and agility.
- Agence 5iveSensesSenior Project ManagerDIGITAL AND ITJune 2006 - February 2008 (1 year and 9 months)Sydney, AustraliaDevelopment of event systems, implementation, monitoring, analysis of resultsManagement of a team of 2 people.Average turnover: €900KClients: BEIERSDORF, NESTLE, UNILEVER, COLGATE
- Agence NovembreClient DirectorDIGITAL AND ITJune 2008 - July 2012 (4 years and 1 month)Paris, FranceOverall management of 360° communication campaigns: visual identity, CRM, in-store system, CM strategy, field tour, partnerships.Management of a team of 3 people. Average turnover: €1.3MClients: CRT SAINT MARTIN, MARIE BRIZARD (San José / Berger), CRISTAL CO (Erstein), JOHN MARTIN (Gordon), NESTLE WATERS (Contrex) & ARENA, FERRERO, PROCTER & GAMBLE, SAMSUNG, PUMA
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Education
- Bachelor Marketing & CommunicationNegocia2004Marketing, Communication, Événementiel, Gestion de projet
- Master of Marketing & Event ManagementUTS (University of Technology of Sydney)2006Product Management, Événementiel, Gestion de Projets, Management, Marketing, Communication
Certifications
- Design ThinkingNuma2019