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Caroline Arce RossCA

Caroline Arce Ross

Content creator and 360 communication

€420/day
1 project
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Caroline

Today, with a wealth of experience in French media groups, creative industries and companies linked to events, I am looking for new challenges in areas that I am passionate about – food, cinema, media, third-party venues and music. I offer my services in 360 communication and digital strategy.

With a master's degree in communication and media from Sciences Po Paris, I also hold a master's degree in cultural event management from Goldsmiths University of London, during which I was able to collaborate with the Royal Academy of Arts and the National Gallery. For the past 8 years, I have been developing my experience in the communication of cultural players (Radio France, contemporary art galleries, communication agencies specializing in culture) and Parisian places of life, with a particular focus on digital communication and new media.

Since 2022, I have joined the team of Magasins Généraux, a cultural venue dedicated to emerging creation, founded in Pantin by the BETC agency as communication and development officer. I have notably developed a communication strategy around the world of influence, inviting several hundred content creators to discover the place.

I have a fairly cross-functional profile in communication and events. My skills in communication and marketing in the broad sense are varied, which gives me a 360° view of the sector. Among the missions that I can offer you: creation of a communication strategy, social media management, creation of e-mailing and newsletter campaigns, writing articles in French and English, translation into English, creation of book covers, logos or websites, front and back office management of websites, creation of product sheets, layouts of presentations and strategic visual supports, etc.
  • English

    Native or bilingual

  • Spanish

    Fluent

  • Italian

    Conversational

  • German

    Basic

  • French

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • Magasins Généraux
    Communication and programming manager
    CULTURE
    February 2022 - Today (4 years and 4 months)
    Pantin, France
    DEVELOPMENT, PARTNERSHIP & CULTURAL ENGINEERING
    > Fundraising, grant applications and development of partnerships
    > Creation of a cultural engineering center, development of cultural programs, customer relationship management

    COMMUNICATION, DIGITAL, PRESS & PUBLIC RELATIONS
    > Communication strategy and development of communication materials
    > Management of digital communication (newsletters, social networks), budget management and reporting
    > Management of e-influence strategy and events with influencers
    Social Media e-influence Digital communication Communication strategy Partnerships
  • CANAL+
    Partnerships and promotion officer
    PRESS AND MEDIA
    July 2021 - Today (4 years and 11 months)
    Puteaux, France
    - Monitoring of all projects and negotiations of partnerships (20KM, Semi de Paris, BIG TOUR and BIG de BPIFRANCE, Cité des Sciences et de l'Industrie, FIAC, Fédération Française de Natation, Fabien Olicard, Harlem Globetrotters, etc)
    - Creation and production of media device proposals (Peacock Society, Wonderland)
    - Coordination and supervision of the production and distribution of antenna and digital devices (CSTAR, C8, CNEWS cultural agendas)
    - Management of the various operations of the projects (listing for event, PR/VIP invitations, creation of e-cards for internal communication, implementation of Club Canal and/or internal games)
    - Development of new diversification activities: corporate events (budgeting, commercial proposal), product placement in post-production for Studiocanal films (script readings, coordination with the service provider and producers)
    - Active and regular benchmarking of the cultural sector in France, competitive intelligence
    Partnerships Microsoft Powerpoint Project coordination Team coordination Creative brief
  • PLANTNGO
    Communication & marketing manager
    RETAIL (SMALL BUSINESS)
    April 2020 - Today (6 years and 2 months)
    Cité de Londres, United Kingdom
    Development of the 2020 communication strategy
    Social media management
    Content creation (paid & organic)
    Growth hacking
    Influencer/PR strategy
    Mailing campaigns
    Social networks Content creation Communication strategy Growth hacking

Reviews

5.0

Out of 1 rating

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Reviewed on 3/14/2022

Recommendations

Thomas CéciliaTC
LF
MB
+1
Thomas Cécilia and 3 other people have recommended Caroline

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Education

  • Master Communication Media & Creative Industries
    Sciences Po Paris
  • Master Events & Experience management
    Goldsmiths University of London
    2020
    Master de management d'événements culturels ( 'MA Events & Experience management') Cours : The Events industry, Creativity events and eventfulness, Festival management, Music management, Dissertation

Skill set

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