Freelancer profile translated to English.
Back to original languageAbout Carolin
I help companies build their website in a way that makes it visible and specifically targets qualified inquiries.
My focus is on the connection between SEO, clear structure, and targeted user guidance. It's not about individual measures, but about a well-thought-out system that works long-term and is scalable.
In addition to traditional search engines, I also consider current developments in AI-powered search and content delivery. Content is structured and built in a way that it is understandable, evaluable, and findable for both Google and AI systems.
Many websites are either well-designed or technically implemented. What is often missing is the strategic connection of visibility, content, and conversion. This is exactly where I come in.
I develop clear website and content structures that precisely map search intentions and guide users effectively. This creates a solid foundation for sustainable visibility and qualified leads.
Strategy and implementation go hand in hand with me. I not only conceptualize but also support the concrete implementation if desired or work closely with existing teams.
I work in a structured, data-driven manner with a clear focus on what is measurably effective.
Typical results:
- better findability on Google and in AI-powered search systems
- clear, scalable page and content structures
- targeted approach to the right audience
- optimized user guidance with a focus on inquiries and conversion
I create the structural and content prerequisites for visibility and inquiries. The concrete development also depends on factors such as competition, offerings, and marketing measures used.
German
Native or bilingual
English
Fluent
Can work on-site
Berlin (up to 10km)
Experience
- dbv, BIB, VDBPersonal Marketing for the dbv, BIB, and VDBPUBLIC SECTORJanuary 2023 - Today (3 years and 7 months)Berlin, GermanyDevelopment and nationwide implementation of a core employer branding strategy for the German library landscape(strategic and operational).Leading the brand developmentMEIN JOB BIBLIOTHEKunder the umbrella of dbv, BIB, and VDB.Within the scope of the project, I hold specialist lectures, conduct workshops, and support libraries in implementing their employer brand.
- ESTHETIC WEBDESIGN BERLIN | Agentur & AkademieCEODIGITAL AND ITSeptember 2022 - Today (3 years and 11 months)Berlin, GermanyESTHETIC WEBDESIGN BERLIN is an industry-independent agency for UI, UX, and Web Design. Through theESTHETIC WEBDESIGN ACADEMY**, I also offer practical **workshops, online courses, and in-house training– including onAI in Marketing, SEO, and Branding.As CEO, UX and Web Designer, and an expert in editorial and SEO, I personally stand behind every project: from the initial idea and brand strategy to successful implementation. I combine strategic consulting with technical execution and didactic expertise.Focus areas:Marketing Strategy · Corporate Design · Logo Design · UI/UX Design · Web Design · SEO · AI in Marketing · Content Strategy · Online Courses & Workshops
- praxivisio GmbHManaging Director & CMOPRESS AND MEDIAOctober 2021 - Today (4 years and 10 months)Berlin, Germanypraxivisio is a full-service agency in Berlin specializing inMarketing Strategy, Corporate Design, Web Design, and Campaign Management for the medical industry.We support doctors and medical institutions from strategic planning to implementation – for strong, legally compliant brand presences (HWG-compliant).As founder and managing director, I am responsible for strategy, brand development, and marketing projects. I act as a strategic consultant, creative director, and implementer for clients – from branding to digital marketing.
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Education
- Professional Diploma in UX DesignGlasgow Caledonian University2020Professional Diploma in UX Design
- Master of ArtsEberswalde University for Sustainable Development2016Master of Arts - MA, Marketing-Management