Description

I support companies, brands, and agencies across the full paid media value chain - strategically, operationally, and as a senior consultant. My experience spans multiple industries, including fashion, beauty, automotive, FMCG, and luxury.

I built the core of my career agency-side at Zalando Marketing Services, Mediaplus, and OMD, working with both national and international clients such as ASOS, Nike, PVH Group, Vans, BMW, brands of the LVMH Group, REWE Group, Dr. Oetker, and others.

My typical scope includes media planning, paid social and performance marketing strategy, client consulting, and performance team enablement. I work hands-on in campaign activation and optimisation across platforms such as Meta, TikTok, Reddit, Pinterest, Snapchat, and Spotify. This includes pixel and tracking implementations, A/B testing, brand lift and conversion lift study setups, performance analysis and reporting, as well as cross-media campaign execution. I also support organic and paid social growth and contribute to sales pitches and new business initiatives.

I work in a structured, data-driven, and pragmatic way - with a clear focus on measurable results, clean setups, and scalable performance.

Languages

English
Native or bilingual
Spanish
Conversational
German
Fluent
Portuguese
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

OMD Germany (Omnicom Group)
Group Manager Activation Social
January 2024 - November 2025 (1 year and 10 months)
Berlin, Germany
Leading a high-performing team of 10 experts, I drive OMD Germany's top-tier Paid Social projects across Hospitality, Financial Services, and FMCG—managing the highest budgets and delivering exceptional client results. I ensure KPI overachievement, team enablement through workshops, and direct alignment with managing directors. In constant exchange with platform partners, I identify opportunities to pilot new features that help our clients stay ahead and reach their goals. Actively involved in recruiting top talent to maintain our standard of excellence.
Team Leadership Teamleitung Workshops & Präsentationen Kundenbetreuung Presenting
Mediaplus International
Senior Platform Adverising Consultant
February 2023 - October 2024 (1 year and 8 months)
Munich, BY, Germany
Consulted, planed, managed and optimized paid social media campaigns across various platforms, aligning with the strategic goals of clients such as BMW and Clos19 (LVMH Group). Lead the planning and execution of complex campaigns, ensuring they meet and exceed performance targets, with focus on driving ROAS, engagement and brand growth. Ensured budget planning and strategic allocation, maintaining optimal balance between expenditure and campaign performance. Facilitated alignment with other marketing channels, such as Affiliate and Search. Regularly contribute to key strategy meetings, including QBRs, offering valuable insights and identifying opportunities for long-term wins. Provided consulting services focused on strategic, long-term wins and sustained client satisfaction. Successfully orchestrated cross platform campaigns with substantial budgets over €4 million.
Paid Social Social Media Marketing Client Relationship Management Sales pitch Paid Advertising
K&K Social resources & development
Marketing Team Lead
February 2022 - January 2023 (11 months)
Berlin, Germany
Hired as a Senior Marketing Manager to overtake the marketing activities across all channels and platforms (onsite and offsite) After significantly improving the performance of search and social media campaigns and implementing a new strategy with online and offline marketing, I was asked to lead the team and build the department. Introduced a new system of team collaboration that helped the business to develop and profit. Unfortunately, learning opportunities for me were quite limited.
Branding Team Leadership Brand Design Paid Advertising Marketing