Freelancer profile translated to English.

Description

Looking for a web writer and SEO specialist capable of transforming your content into real tools for engagement and visibility? With years of experience in digital content creation and online marketing, I can help you:

Optimize your articles, blogs, and web pages to improve your natural referencing.
Create clear, attractive content tailored to your readers or clients.
Manage your social networks and digital campaigns to increase the impact of your publications.
Translate your content from Spanish to English and vice versa, respecting your brand's style and tone.

I regularly collaborate with agencies, companies, and media outlets, carrying out complete projects: SEO writing, content strategy, brief creation, publication management, and reporting.

Flexible and organized, I adapt to your needs and project deadlines to deliver quality work.

Languages

Spanish
Native or bilingual
English
Fluent
French
Basic

Workplace preferences

Can work on-site

Lyon (up to 50km)

Agence de marketing digital
Content strategist & SEO specialist
February 2020 - January 2024 (3 years and 11 months)
Buenos Aires, Argentina
Development and implementation of SEO strategies for news and specialized content websites.

On-page optimization (keywords, metadata, content structure) and performance monitoring via Google Analytics / Search Console.

Coordination with writers to improve organic visibility and generate qualified traffic.

Creation of editorial briefs and SEO recommendations tailored to each client's objectives.

Competitive analysis and market trend monitoring.
Project management On-page SEO On-Page Optimization Keyword Research Web marketing strategy
Marketing Digital (expériences variées avec plusieurs clients)
Community Manager
February 2014 - May 2024 (10 years and 3 months)
Buenos Aires, Argentina
Management of social networks (Facebook, Instagram, LinkedIn, Twitter) for health, lifestyle, and news brands.

Creation and planning of engaging content (posts, short videos, stories).

Development of SEO-oriented content strategies to improve organic visibility.

Performance analysis (Google Analytics, planning tools) and reporting.

Management of sponsored campaigns and collaboration with creative teams.

Writing newsletters, scripts, and ad copy.
Strategic planning Content creation Team coordination Editing Facebook Marketing
Médias numériques et presse spécialisée
Journalist / Content Writer
January 2012 - October 2024 (12 years and 9 months)
Buenos Aires, Argentina
Writing journalistic and scientific articles for blogs, news sites, and specialized media.

Experience in medical popularization and scientific communication.

SEO optimization of articles to improve organic traffic.

Event coverage, conducting interviews, and transcribing conferences.

Collaboration with researchers, doctors, and experts to create content accessible to the general public.
Content writing Journalistic writing Search Engine Optimization (SEO) Documentary research Conducting interviews

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Bachelor's Degree in Communication Sciences
Universidad Argentina de la Empresa (UADE)
2014
Diploma in Journalism
TEA (Taller Escuela Agencia)
2010

Carolina Villalba

Web Writer & SEO / Content Creator

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