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Malt Strategy
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Malt Tech Trends 2026
Carolina SalinasCS

Carolina Salinas

Account Manager SR

€200/day
Madrid, ES
3-7 years
Customer Journey
Product management
Customer Loyalty/ Retention
Content Marketing
Social Media

Average response time: 1 hour

Freelancer profile translated to English.
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About Carolina

I help companies structure their digital operations to sustainably attract, convert, and retain clients. I work on three axes: customer experience (CX), internal process organization, and digital positioning strategy.

Mapping customer journeys, eliminating operational friction, designing acquisition funnels, and aligning external communication with what actually happens within the business. SEO, Google Ads, and content architecture as tools serving a strategy, not as ends in themselves.

  • Spanish

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Nimo
    Consultant in Customer Experience
    PRESS AND MEDIA
    June 2026 - Today (2 months)
    Madrid, Spain
    Customer Experience Consulting for SMEs: customer journey diagnosis, touchpoint optimization, and retention and loyalty strategy design.

    Internal marketing process structuring: production flows, inter-team coordination, and delivery systematization to scale without losing quality.
    Customer Journey Customer Relationship Management (CRM) Customer Loyalty/ Retention Customer Segmentation and Analysis Customer Experience
  • VWX Agency
    Content Marketing Consultant
    SOCIAL NETWORKS
    November 2025 - June 2026 (7 months)
    Madrid, Spain
    Internal marketing process structuring: production flows, inter-team coordination, and delivery systematization to scale without losing quality.

    Content strategy planning: calendars, video scripts, copy for campaigns, and segmented newsletters.

    Management and optimization of Google Ads campaigns, focused on lead generation.

    Social media management and web content development with a conversion focus.
    Google Ads Social Media Content Marketing
  • Tossal Dental
    Community Manager
    MEDICAL
    September 2025 - Today (11 months)
    Madrid, Spain
    Management and optimization of Google Ads campaigns, focused on lead generation.

    Social media management and web content development with a conversion focus.
    Social Media Google Ads Social Media Content Marketing Google Analytics
Check out Carolina's experience

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Education

  • Social Communicator with an emphasis on Cyber media
    UNIVERSIDAD EAFIT
    2017
    Comunicadora social con énfasis en Ciber medios
  • Professional Image Consultant
    MAISON AUBELE
    2020
    Asesora de imagen profesional
Check out Carolina's education

Skill set

Social Media
Google Analytics
Marketing

Categories