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Carolina MoranoCM

Carolina Morano

Creative Copywriting & Storytelling I On and Off

€200/day
Madrid, ES
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Carolina

I am an advertising creative copywriter with over 15 years of experience.

I think of ideas for brands and develop concepts and creative paths.
I develop the amplification of messages and adapt them to different media.
I use generative AI programs daily, increasingly convinced that it is a great tool that complements human creativity.

I work alongside the strategy team. I participate in the assembly, organization, and design of client presentations, delivering them fluently in both English and Spanish. I dedicate the necessary time to thinking and writing, whether it's for an audiovisual script or pieces for digital platforms. I actively participate in art direction decisions; in addition to being a copywriter, I am an illustrator, a skill that opened doors for me to illustrate children's books and therapeutic games.

Agencies I've worked with: in Argentina, Grey, McCann, Saatchi&Saatchi, DON Buenos Aires, and Savaglio. In Madrid, VML and BTOB Marketing.
Categories: automotive, beauty, banking, food & beverage, fabric care, newspapers, public services, political campaigns, among others. My work has been recognized at Cannes, Clio, D&AD, and national festivals.

I live with my family in Madrid.
  • Spanish

    Native or bilingual

  • English

    Fluent

Can work on-site
Madrid (up to 50km)

Experience

  • BTOB MARKETING
    Creative Supervisor / Senior Copywriter
    January 2022 - January 2024 (2 years)
    Madrid, Spain
    I worked in the creative team as a copywriter and supervised two junior teams, for the clients: Fripozo, Papa Johns, Endesa, Pompadour Infusiones, Pipas Facundo, Nat Geo.
  • VMLY&R
    Senior Copywriter
    January 2019 - January 2022 (3 years)
    Madrid, Spain
    I worked in the creative team at VML, as a senior copywriter, for the clients: BAT (glo, vuse), Ford, Banco Pichincha, Solunion.
  • DON BUENOS AIRES
    Senior Copywriter
    January 2017 - January 2019 (2 years)
    Buenos Aires, Argentina
    I worked as a senior copywriter, for the clients: Government of the Province of Buenos Aires (governor's communication team), and for Easy Home Center.

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Education

  • Higher Technician in Advertising
    Escuela de Creativos Argentinos
    Técnica Superior en Publicidad

Skill set

Categories