Carolina Morano

I am an advertising creative copywriter with over 15 years of experience.

I think of ideas for brands and develop concepts and creative paths.

I develop the amplification of messages and adapt them to different media.

I use generative AI programs daily, increasingly convinced that it is a great tool that complements human creativity.

I work alongside the strategy team. I participate in the assembly, organization, and design of client presentations, delivering them fluently in both English and Spanish. I dedicate the necessary time to thinking and writing, whether it's for an audiovisual script or pieces for digital platforms. I actively participate in art direction decisions; in addition to being a copywriter, I am an illustrator, a skill that opened doors for me to illustrate children's books and therapeutic games.

Agencies I've worked with: in Argentina, Grey, McCann, Saatchi&Saatchi, DON Buenos Aires, and Savaglio. In Madrid, VML and BTOB Marketing.

Categories: automotive, beauty, banking, food & beverage, fabric care, newspapers, public services, political campaigns, among others. My work has been recognized at Cannes, Clio, D&AD, and national festivals.

I live with my family in Madrid.