Freelancer profile translated to English.
Back to original languageAbout Carolina
I am a Digital Trafficker specializing in Meta Ads, focused on helping brands and entrepreneurs scale sales, generate quality leads, and build profitable funnels.
I work with a strategic approach that combines data analysis, consumer psychology, and the latest Meta ecosystem updates to create campaigns that truly convert.
I have managed campaigns for e-commerce, services, online education, architecture, interior design, and artisanal brands, achieving ads that generate real conversations, consistent sales, and ready-to-buy customers.
I am characterized by total transparency: I send periodic reports explained in simple language, so you always know how your campaigns are performing and what actions we are taking to optimize them.
My work methodology is based on a minimum 3-month agreement, as this is the necessary time to test creatives, train the algorithm, optimize audiences, and achieve sustainable results.
I seek to work with projects that want to grow, professionalize their advertising, and increase revenue sustainably.
If you need someone who thinks strategically and executes high-performance campaigns, I can help you.
English
Native or bilingual
Spanish
Native or bilingual
Can work on-site
Madrid (up to 50km)
Experience
- FreelanceDigital TraffickerSOCIAL NETWORKSNovember 2024 - Today (1 year and 7 months)Planned and managed Meta Ads campaigns for startups and small businesses, developing strategic audiences and optimizing performance to improve CTR, CPA, and ROAS. Delivered clear, actionable reports and continuous adjustments to maximize conversions and budget efficiency.
- Compass Group AustraliaClient Services & Operations Coordinator (FIFO)April 2023 - January 2025 (1 year and 9 months)New South Wales, Australia• Coordinated accommodations and travel logistics for remote work sites.• Performed administrative tasks such as invoice processing, report creation, and internal communications.• Maintained records and ensured compliance with company procedures in a high-volume environment.• Collaborated with diverse teams and ensured smooth daily operations.
- Kantar WorldPanelLatam Regional ExecutiveMay 2021 - January 2023 (1 year and 8 months)Buenos Aires, Argentina• Managed and cleaned large datasets for leading brands in Latin America.• Created Excel-based reports and dashboards to track KPIs and brand performance.• Delivered presentations with actionable insights for regional clients.• Coordinated deadlines and reporting with international teams.
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Education
- Bachelor's DegreeUniversidad Austral2020Bachelor's Degree
- Data Analytics Course Coderhouse (Online)Universidad CEU Cardenal Herrera2022Data Analytics Course Coderhouse (Online)