Carolina Frusca Braga

Campaign Execution:Drove the complete cycle of 6+ marketing campaigns per month, from initial conception to final launch.

Sales Support:Developed high-impact marketing materials and provided strategic support to help the sales team achieve its performance objectives.

Market Analysis:Actively monitored emerging industry trends to adjust promotional strategies and maintain a competitive edge.

Cross-functional Support:Coordinated daily sales and marketing activities to ensure brand message consistency across all channels.

Multi-channel Acquisition:Orchestrated end-to-end print and digital subscription campaigns via Facebook, Outbrain, and targeted emailing.

Performance Monitoring:Managed 24/7 campaign monitoring and vendor relationships, leveraging data to optimize subscriber acquisition and retention.

Competitive Analysis:Conducted regular benchmarks of competitor offerings to maintain Vogue and Vanity Fair's dominant market position.

Sales Collateral:Developed high-impact physical and digital Point of Sale (POS) materials, including stickers, inserts, and promotional displays.

Operational Management:Led operations for a luxury brand agency, managing multidisciplinary teams with the same high standards expected in premium publishing.

Commercial Strategy:Developed and implemented growth strategies that generated +18% in revenue and expanded the client portfolio by 25% — skills directly transferable to the launch and marketing of Romance and Romantasy titles.

Customer Experience:Maintained an 89% satisfaction score by fostering a culture centered on emotion and brand loyalty — key expertise for retaining highly engaged reader communities.