Freelancer profile translated to English.

Description

Marketing management specialist with over 20 years of experience in strategic communications, marketing, advertising, and team leadership in both public and private sectors. I have designed and executed comprehensive strategies that generate positioning, strengthen reputation, and drive business growth, combining creativity, commercial vision, and organizational management. I am characterized by my strategic thinking, adaptability, and ability to connect with key audiences, adding value through innovative solutions, clear communication, and leadership focused on achieving results and consolidating high-performance teams.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Colombia (up to 50km)

Plaza Mayor Medellín
Communications Coordinator
PUBLIC SECTOR
July 2024 - January 2026 (1 year and 6 months)
Medellín, Colombia
• Execute the comprehensive internal and external communication strategy, managing media relations and institutional narratives.
• Plan, execute, and evaluate institutional positioning campaigns. Coordinate strategic narratives and spokespersons. Coordinate strategic content, key messages, and continuous media relations.
Storytelling News Writing Corporate Communication Team Leadership Communication Strategy
Acrecer
Commercial and Marketing Director
REAL ESTATE
August 2022 - February 2024 (1 year and 6 months)
Medellín, Colombia
• Led a commercial team of 15 people, achieving sales targets for real estate projects. Successfully executed the launch and full commercialization of one of the company's largest projects. Coordinated the structuring and implementation of the digital strategy, which significantly improved customer profiling and conversion rates. Designed and implemented commercial and marketing tactics aligned with business growth objectives.
Commercial Management Project Launch Team Management and Development Marketing Strategy Commercial Strategy
Construgen
Commercial and Marketing Director
REAL ESTATE
November 2021 - July 2022 (8 months)
Envigado, Colombia
• Created the company's commercial and marketing department from scratch, consolidating team and processes. Led the launch of a real estate project, achieving 11 closed sales (before the sales room opening).
• Structured commercial processes, go-to-market strategies, and sales methodologies for new projects.
• Coordinated a multidisciplinary administrative team for the setup and launch of the project.
Commercial Strategy Commercial Management Project Launch Team Management and Development Strategic Marketing