About Carolina Diana
Carolina combines brand strategy, digital design and visual storytelling to create clear and distinctive identities. Projects are developed with a strong focus on context, audience and long-term usability — ensuring that design decisions are grounded in real understanding rather than trends.
With a background in UX research and digital product development, she has worked across large-scale e-commerce platforms in European markets, with a focus on Germany, Austria and Italy. Earlier experience includes academic research and teaching in communication and behavioural studies, exploring how people make decisions and how design can influence behaviour.
Alongside this, her work is closely connected to the tourism and outdoor sector through ciaocycling.cc, a cycling-focused project based in Lake Garda and Verona. Her practice also includes AI-driven visual production, approached with a strong focus on realism, atmosphere and audience relevance.
Spanish
Basic
English
Fluent
German
Native or bilingual
Italian
Native or bilingual
Remote only
Primarily works remotely
Experience
- cadiro.studioGraphic Designer & AI CreativeSeptember 2025 - Today (11 months)Independent German-Italian Design studio creafting brand & digital experiences for outdoor, hospitality and tourism brands.• - Brand Identities• - Web Design• - Destination & Experience Design• - AI Visuals & Content Porfolio -> m-P_EV dV4op0Nvz8orzBG_EuMVX03fX
- ciaocycling.Founder, Project Partner & Bike GuideOctober 2024 - Today (1 year and 10 months)Verona, VR, Italy• · Bike Tourism Consulting• · Certified Bike Guide (road and gravel) in the Verona and Lake Garda Region• · Organization of group rides and cycling camps• · Graphic Design for Bike and Outdoor Companies• · Social Media with over 6k followers (@caro.ciaocycling)
- Kaufland e-commerceSenior User Experience (UX) ResearcherAugust 2023 - Today (3 years)• · Responsible for company strategic user research projects• · Plan, design, execute and analyse comprehensive generative and evaluative user research initiatives for both B2C and B2B, App and Web.• · Plan and design wireframes• · Define and revise various types of tests: customer interviews, surveys, moderated and unmoderated user tests, concept testing (e.g. with prototypes), heuristic evaluations• · Manage research from kick-off and recruitment to effective communication of the results to stakeholders and product teams.• · Shape Research Ops, such as the set up of research tools with taxonomy systems• · Craft and continuously evolve the Jobs To Be Done Framework• · Work in tandem with Design, Data Analytics and Product Management teams to identify and prioritize key research opportunities and integrate findings into our workflow.
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Education
- Health Sciences (Master of Science)Hamburg University of Applied Sciences2021Schwerpunkt: Public Health, Ernährungsverhlten, Social Media und Gesundheitsverhalten
- Ökotrophologie (Bachelor of Science)Hamburg University of Applied Sciences2019Schwerpunkt: Ernährung, Gesundheit, Public Health
Certifications
- Fitness Trainer B-LizenzPersonal Training Academy (PTA)2015
- Spinning Instructor Level 1Mad Dogg Athletics2017