Freelancer profile translated to English.
Back to original languageAbout Carolina
Traffic Managerfreelance specializing in **Google Ads and Meta Ads**, with over 10 years of experience in paid media campaign management, paid acquisition, and performance optimization (ROAS, CPA, conversion funnel) in B2C and B2B environments (fintech, healthtech, edtech). Former Google (Associate Account Strategist, Google Ads accounts).
I supportscale-upsin structuring and accelerating their growth: paid media strategy (Google Ads, Meta Ads, Apple Search Ads, Programmatic, Affiliate), qualified lead generation, ABM, and conversion funnel optimization.
What sets me apart:I integrate AI directly into my growth marketing operations — automated reporting, campaign creation via Meta Ads API, AI agents for SEO, CRM, and lead scoring. I work in both strategy and execution.
Trilingual(Spanish, French, English), based in Nantes, available remotely or in hybrid mode.
Spanish
Native or bilingual
English
Native or bilingual
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- FinaryGrowth Manager - Paid Media SpecialistBANKING AND INSURANCENovember 2025 - May 2026 (6 months)France
- Managed paid acquisition strategy on Google Ads and Paid Social, with a monthly budget of €200,000.
- Implemented automated reporting in collaboration with the Data team.
- Created a content factory with 2 video editors, producing over 10 new ad concepts per week to accelerate creative testing.
Beyond media execution, I developed several custom marketing tools via Claude Code — automating time-consuming tasks and creating concrete competitive advantages:- Creation of Meta Ads campaigns via the Meta API, automating the generation of campaign structures, ad sets, and creative assets
- Centralized performance reporting dashboard, connecting all paid media sources and generating automatic insights
- Competitive benchmarking tool continuously analyzing market trends and competitor positioning (e.g., pricing, messaging, acquisition channels)
- Inbox screening tool that automatically qualifies and prioritizes incoming leads based on defined criteria (e.g., scoring by sector, company size, intent signals)
- LifenGrowth ManagerMEDICALNovember 2024 - July 2025 (8 months)France
- Developed and deployed a comprehensive growth strategy (SEO, SEA, paid social, affiliate, CRM) for acquiring healthcare professionals. SEO strategy generated +15% organic impressions in Q1 2025 vs Q1 2024, with over 350 new indexed pages.
- Designed and executed targeted ABM campaigns: prospect mapping, web scraping (5,000+ contacts), outbound sequences, and personalized retargeting.
- OpenClassroomsPerformance Marketing ManagerEDUCATION AND E-LEARNINGMay 2021 - February 2024 (2 years and 9 months)France
- Managed national branding campaigns (online/offline) with media agency coordination.
- Project Owner Tracking & Reporting: created a centralized marketing dashboard integrating HubSpot, Salesforce, and ad techs.
- Redesigned landing pages, resulting in a 20% increase in conversion rate.
- Managed budget, forecasting, and testing of new channels.
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Education
- Postgraduate Diploma in Digital MarketingDIGITAL MARKETING INSTITUTE OF IRELAND2015Postgraduate Diploma in Digital Marketing
- BS Degree in Economics and International TradeUNIVERSITY OF ZARAGOZA2010BS Degree in Economics and
Certifications
- AI Powered Performance Ads CertificationSkillshop / Google Ads2025
- Google Ads Search CertificationSkillshop / Google Ads2025