Freelancer profile translated to English.

Description

I help you transform your social media data into strategic insights to improve your visibility and campaign performance.

📊 Specializing in social listening, consumer insights, and content strategy, I support brands in analyzing audience behaviors to make more effective marketing decisions.

🎀 What I can offer you:

Analysis of consumer conversations (social listening & search listening)

Identification of cultural insights and social media trends

Strategic content recommendations based on data

Optimization of your social media strategy

Performance analysis (KPIs, engagement, brand perception)

Creation of clear and actionable reports

💻 Types of projects I regularly manage:

Social listening reports (Radarly, Talkwalker, Semrush)

Competitive benchmarks & industry analyses

Social media strategies & editorial recommendations

Digital presence audits

Editorial calendars & content strategy

Analysis of cultural and consumer trends

🎖️ My added value:

Dual analytical + strategic profile

Ability to transform large volumes of data into concrete decisions

International vision (FR / EN / ES)

Sensitivity to current cultural and digital dynamics

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

SNCF Connect and Tech
Social Media Analyst
TRANSPORTATION
September 2024 - October 2025 (1 year and 1 month)
Carrying out ad hoc analyses (key events, campaigns, social media trends). Setting up and monitoring indicators (KPIs) to optimize the Social Media strategy for SNCF Voyageurs (sentiment, share of voice, engagement rate, etc.). In-depth analysis of customer behaviors and expectations. Production of monthly reports (social media performance, influence & partnerships). Analysis of customer insights using social listening tools (Radarly) to refine campaign targeting, better understand behaviors, and guide content creation. Creation of Boolean queries and data reclassification. Daily monitoring to detect potentially critical publications that could impact brand reputation.
Social Listening Social Media Marketing Meltwater Google Analytics
Creatomic Agency
Digital Marketing Project Manager
January 2023 - January 2024 (1 year)
Clients: Aushopping - Lagardère - Office de Tourisme Grand Roissy - Little souvenir. Management of digital projects, gathering requirements, and overseeing creative work. Implementation of organic and social media strategies to generate +60% traffic, notoriety, and engagement. SEO optimization of e-commerce websites, keyword research, text optimization, content creation, etc. Coordination of events for the client Aushopping, including sourcing and activating partnerships, ambassadors, and influencers. Analysis and monitoring of implemented actions and reporting of results to stakeholders.
Free-lance
Social Media Manager
January 2022 - January 2023 (1 year)
Supporting brand creators in defining their digital positioning, content creation, and implementing an editorial strategy tailored to their visibility and engagement objectives.