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Carole YchéCY

Carole Yché

CRM simple, follow-ups & commercial tracking for VSE/SMEs

€550/day
Rennes, FR
15+ years

Average response time: 4 hours

Freelancer profile translated to English.
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About Carole

I help VSEs and B2B SMEs structure their commercial follow-up to no longer lose opportunities.

Concretely, I intervene to:
- re-establish a simple and actually used CRM
- organize prospect, quote and follow-up tracking
- structure an exploitable customer database
- clarify the sales pipeline

👉 Result: more visibility, follow-ups made at the right time, and more concrete sales.

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In many VSEs/SMEs, the problem is not acquisition.
It's commercial follow-up:

- quotes sent but not followed up on
- interested prospects but forgotten
- a CRM little used or poorly structured
- no clear vision of opportunities

👉 Result: lost sales every week.

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👉 My difference:

I don't implement an overly complex system.
I build a simple system, adapted to your field reality and actually used daily.

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👉 Examples of missions:

• re-establish clear commercial follow-up in 3 to 5 days
• structure quote follow-ups to recover opportunities
• implement a simple and actually used CRM
• clean up and organize an exploitable prospect database
• analyze your current organization and define priorities

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👉 Short missions possible to start (diagnostic or quick implementation)

📍 Ideal for VSE / B2B SMEs who want to structure quickly without hiring

👉 Need to see things clearly quickly? Let's discuss it.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Rennes (up to 50km), Paris (up to 10km), Nantes (up to 50km)

Experience

  • Job-Staging
    Mission
    HUMAN RESOURCES
    October 2025 - October 2025
    Vannes, France
    Support in structuring the brand's offer and marketing positioning. Diagnosis of the acquisition strategy and operational recommendations to accelerate growth. Implementation of automation tools, AI, and customer journey optimization. Contribution to the creation of a data-driven and scalable marketing roadmap.
    Marketing Strategy Digital Prospecting Marketing Automation Reasoned Automation & AI CRM
  • Irisolaris,
    Marketing and Communications Manager
    ENERGY AND UTILITIES
    January 2021 - January 2023 (2 years)
    13790 Rousset, France
    Overall marketing management: digital, press, events, and partnerships. 60% more qualified leads in one year (€1.2M generated). Creation of offers, sales tools, and coaching for 22 sales representatives. KPI monitoring and national strategic reporting.
    360° Marketing Strategy Lead Generation Content Creation & Editorial Strategy Marketing Funnel Benchmarking and Competitive Analysis
  • Okwind,
    Marketing Assistant
    ENERGY AND UTILITIES
    September 2017 - August 2021 (3 years and 11 months)
    Vitré, France
    Coordination between marketing and sales teams (12 sales reps). Market analysis, segmentation, and creation of digital sales tools. Implementation of an automated monitoring tool, improvement of regional performance. Management of digital and event communication channels.
    Market Research Content Creation & Editorial Strategy Communication Tools Digital Acquisition & Prospecting Partnerships

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Education

  • Digital Business Developer
    Evocime Campus 301
    2025
    Digital Business Developer
  • Master's Degree in International Event Management
    EMN Normandie & University of Brighton
    2007
    Master Double diplomé International Event Management

Skill set

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