Freelancer profile translated to English.

Description

Senior E-commerce and Digital Marketing Consultant

Former E-Business Director at L'Oréal, and former Digital Director at Shiseido.

With over 15 years of experience in e-commerce and digital marketing, both within large groups (L'Oréal, Shiseido, LVMH) and in start-ups and medium-sized companies, I will be happy to help you develop a high-performing e-commerce strategy through a data-driven and customer-centric approach.

📲 Contact me for your projects:

Launch strategy for DTC, eRetail, and Pure Player
Digital Marketing / Multichannel Marketing Strategy
CRM / Customer Database Communication Strategy
SEO / Content Strategy
Optimization of your digital teams' organization
Assistance in finding new talent or agencies in the e-commerce and digital marketing field

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
German
Conversational

Workplace preferences

Remote only

Primarily works remotely

L’Oreal
E-commerce Acceleration Director
June 2025 - Today (1 year)
Melbourne, Australia
Leading the e-commerce strategy in direct and indirect channels for L’Oreal Australia and NZ, managing a team of e-commerce experts.
Carole Sanderson EI
E-Commerce and Digital Strategy Consultant
October 2024 - May 2025 (8 months)
Chartres, France
Helping brands build their e-commerce strategy with a data-driven and consumer-centric approach. Go-to-market strategy for DTC, eRetail and Amazon. Supporting brands to create high-performing digital teams that work efficiently with agencies.
Shiseido
Interim Digital Director UK&I (Mat cover)
September 2023 - October 2024 (1 year and 1 month)
London, UK
Led strategies across all e-commerce touchpoints including online trading, digital marketing, CRM, advocacy, data analytics, and insights for branded E-Boutiques Shiseido, NARS & Drunk Elephant along with E-Retail, Pureplayers, and Market Places, managing a team of 15 experts. Reporting to the country manager and as an integral member of the Leadership Team, helped shape the company’s vision & culture