Carole Roussel

• Manage a portfolio, organize professional events for 10 to 700 people

→Audience: executives, sales and marketing departments, executive assistants

- Successful takeover of a portfolio of 100 Clients. Sales management: customer loyalty, management and development of the portfolio (current base of 150 Clients/prospects), construction and support of commercial proposals

- B2B event project management: +100 events for 10 to 700 people, team building activities and conferences; creation and management of an Executive Assistants Club;

- Development of a catalog of +2500 event venues and associated services;

→Multi-sector references: VINCI Construction, Veolia, Lacoste, Commerzbank, SNEF, Fiducial…

→Venue references: Hippodrome de Longchamp, Pavillon Elysée Té, Maison des X, Comet Meetings…

• Co-create and then manage the company TOPS Events. Following the acquisition of a portfolio: definition of the business plan, creation steps, definition and implementation of the strategy and action plan, monitoring of commercial and financial reporting, compliance monitoring, management of the steering committee, implementation of processes, management of internal and external risks, management of commercial and communication actions.

• Manage the marketing, communication & event activities of companies

→Audience: executives, sales and marketing departments, executive assistants

→Ref: TOPS Consult/Business Services, Discngine/ Life Science IT, Biovitis – Greentech / Biotechnology, Delta Assurances, Amilcar…

• Define and deploy operational action plans, SEA/SMM/Display campaigns and plans

→Ex: SEA/SMM/Display plans for 3decision.discngine.com and qualification.discngine.com. Deployment of digital marketing campaigns for Discngine: Google AdWords, Bing Ads, Twitter Ads, Facebook Ads, LinkedIn Ads. Development of tactical plans, web marketing plans, product launch plans.

• Build, implement the digital marketing strategy and upskill teams to increase visibility, acquire traffic and generate leads.

→Ex: Viquel company (school supplies), digital audit and training of marketing teams on digital marketing strategy.

→Ex: Plasson and Elydan companies (Industry), assessment of the digital maturity of their specifiers and users, development of persona sheets and value propositions, recommendation of quick wins.

• Manage web site, CRM & Marketing Automation projects (Sellsy & Plezi).

• Organize online/offline events: digital trips, webinars, trade shows, client events

• Create content marketing, communication materials, sales tools, and digital tools.

• Construction and support of commercial proposals.

• Manage marketing and web marketing projects.

→Ex: Institutional brochure FR+UK (13 boat/event/service sheets), redesign of ydp.fr website, SEO/SMM strategy, 10 boat/event videos, Paris d’Exception website (6 brands, 20 venues).

• Organize press lunches.

→Ex: co-organization of 8 VIP cruise lunches (40 journalists, 15 articles obtained).

• Manage the marketing budget (€500K/year) and design the marketing plan with the CEO and the group.

• Supervise service providers.

→Design studio, press agency, web agencies, photographers, video creators.