Freelancer profile translated to English.

Description

Marketing/communication and sales development consultant, I support large groups and start-ups in launches and repositioning with 3 main objectives:

- create a strong product/service/brand environment

- develop brand awareness

- increase revenue and profit margin

Following a free diagnosis, I intervene according to your needs on:

- defining a complete strategy

- deploying marketing and communication levers

- reporting and monitoring actions taken

Graduated from Audencia business school in 2010 with a specialization in Marketing, I spent 6 years in large groups and small structures, on marketing & business development missions, in French and export markets (Europe, Asia, Middle East).

Driven by the taste for challenge, I created my company in 2018 in the online services sector.

My specialty: the luxury/beauty and health/wellness universe.

I can concretely help you to:

- conduct market research, benchmark existing solutions, analyze the environment and trends

- create and conduct consumer interviews

- create personas and define consumer insights

- define your product/service offerings in terms of price, positioning, distribution

- establish a marketing and communication plan

- create print and web visual materials (social media)

- define a commercial development plan (tools, writing arguments, resource assessment)

- participate in commercial development through prospecting, phone calls, appointments

- identify prescribers for your offers

- establish strategic, commercial, and marketing partnerships

Languages

English
Fluent
German
Conversational
Italian
Basic

Workplace preferences

Remote only

Primarily works remotely

Maternice
Founder & CEO
HEALTH AND WELLNESS
January 2018 - Today (8 years and 5 months)
Nantes, France
An entrepreneur at heart, attracted by challenge and the desire to build a project from scratch, I created my company this year.

Maternice's mission is to enable every woman to fully enjoy her motherhood by facilitating access to fitness, beauty, and wellness services dedicated to pregnancy.
Start-up Business strategy Communication strategy Sales strategy Business development Business plan Marketing research Blog Social networks Web writing
Laboratoire Omega Pharma
Marketing Manager
HEALTH AND WELLNESS
November 2015 - Today (10 years and 7 months)
Manager of the Niquitin brand, nicotine replacement products:
- development of the B2B (healthcare professionals) and B2C marketing action plan
- development of POS and in-store communication tools
- creation of sales aids and training tools for field teams (pharmaceutical representatives)
- presentation of campaigns to the sales network during seminars (plenary sessions > 100 people)
- interface with communication agencies
- monitoring of the marketing budget
Product management Marketing Communication strategy Direct marketing
Karin Herzog
International Brand Manager
FASHION AND COSMETICS
November 2012 - July 2015 (2 years and 9 months)
Challenge: position the brand internationally as the leader in Swiss skincare, increase brand awareness and sales

Actions:
- definition of the export deployment strategy and the brand's marketing mix
- analysis of markets and trends, prioritization of target markets
- drafting of an international marketing action plan and a zone-based approach strategy
- sales promotion
- operational marketing: creation of sales aids and merchandising materials for points of sale
- participation in B2B professional events (TFWA, Cosmeeting Dubai)
- B2B commercial prospecting (phone calls and appointment setting)

Results:
- Launch in new markets (EU, Asia)
- Harmonization of brand image, structuring of marketing positioning
Business development Marketing Communication strategy 360° Communication