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Carole R.CR

Carole R.

Marketing and Sales Development Consultant

€550/day
Nantes, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Carole

Marketing/communication and sales development consultant, I support large groups and start-ups in launches and repositioning with 3 main objectives:
- create a strong product/service/brand environment
- develop brand awareness
- increase revenue and profit margin

Following a free diagnosis, I intervene according to your needs on:
- defining a complete strategy
- deploying marketing and communication levers
- reporting and monitoring actions taken

Graduated from Audencia business school in 2010 with a specialization in Marketing, I spent 6 years in large groups and small structures, on marketing & business development missions, in French and export markets (Europe, Asia, Middle East).
Driven by the taste for challenge, I created my company in 2018 in the online services sector.

My specialty: the luxury/beauty and health/wellness universe.

I can concretely help you to:
- conduct market research, benchmark existing solutions, analyze the environment and trends
- create and conduct consumer interviews
- create personas and define consumer insights
- define your product/service offerings in terms of price, positioning, distribution
- establish a marketing and communication plan
- create print and web visual materials (social media)
- define a commercial development plan (tools, writing arguments, resource assessment)
- participate in commercial development through prospecting, phone calls, appointments
- identify prescribers for your offers
- establish strategic, commercial, and marketing partnerships
  • English

    Fluent

  • German

    Conversational

  • Italian

    Basic

Remote only
Primarily works remotely

Experience

  • Maternice
    Founder & CEO
    HEALTH AND WELLNESS
    January 2018 - Today (8 years and 5 months)
    Nantes, France
    An entrepreneur at heart, attracted by challenge and the desire to build a project from scratch, I created my company this year.

    Maternice's mission is to enable every woman to fully enjoy her motherhood by facilitating access to fitness, beauty, and wellness services dedicated to pregnancy.
    Start-up Business strategy Communication strategy Sales strategy Business development Business plan Marketing research Blog Social networks Web writing
  • Laboratoire Omega Pharma
    Marketing Manager
    HEALTH AND WELLNESS
    November 2015 - Today (10 years and 7 months)
    Manager of the Niquitin brand, nicotine replacement products:
    - development of the B2B (healthcare professionals) and B2C marketing action plan
    - development of POS and in-store communication tools
    - creation of sales aids and training tools for field teams (pharmaceutical representatives)
    - presentation of campaigns to the sales network during seminars (plenary sessions > 100 people)
    - interface with communication agencies
    - monitoring of the marketing budget
    Product management Marketing Communication strategy Direct marketing
  • Karin Herzog
    International Brand Manager
    FASHION AND COSMETICS
    November 2012 - July 2015 (2 years and 9 months)
    Challenge: position the brand internationally as the leader in Swiss skincare, increase brand awareness and sales

    Actions:
    - definition of the export deployment strategy and the brand's marketing mix
    - analysis of markets and trends, prioritization of target markets
    - drafting of an international marketing action plan and a zone-based approach strategy
    - sales promotion
    - operational marketing: creation of sales aids and merchandising materials for points of sale
    - participation in B2B professional events (TFWA, Cosmeeting Dubai)
    - B2B commercial prospecting (phone calls and appointment setting)

    Results:
    - Launch in new markets (EU, Asia)
    - Harmonization of brand image, structuring of marketing positioning
    Business development Marketing Communication strategy 360° Communication

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Education

  • Master Management
    Audencia
    2010
    Spécialisation Marketing

Skill set (22)

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