Freelancer profile translated to English.

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Description

Strategic thinker with extensive experience in managing multi-faceted marketing programs.

More than 10 years of experience in e-commerce:

• Visual merchandising and brand environment

• 360° marketing campaigns

• Digital activations

• Paid media and social networks

• Partnerships at the heart of the (local) culture

• Consumer insights and benchmarking

• Team management

A little more about me:

🌎 More than 10 years of experience in SMEs valuing French craftsmanship

🧠 Optimistic, creative, curious, attracted by off-the-beaten-path situations

🤝🏼 Excellent network thanks to the excellent relationships forged with my internal and external contacts

// REFERENCES

Medicanimal, Atelier Paulin, Lolita Lempicka, OMY, Persée Paris, La Pelucherie, Bonjour Oscar, Louise Hendricks, Alexandra Margnat Paris, Domaine Breton

// SKILLS

1/Paid Media

- Budget management

- Management of sponsored campaigns (Facebook Ads Manager)

- Creation of Audiences and content

2/Content Production

- Writing e Newsletters, articles, sales presentations

- Briefing and supervision of Photo, Motion and Video teams

- Planning

3/ Inbound Marketing

- Implementation of automated Progressions: Mailchimp, Brevo, Sailthru, Pardot, Marketo

- Analysis of results and recommendations

4/ Acquisition

- SEM

- Emailing

5/ Engagement - Loyalty - Retention

- Definition of the customer journey

- Reflection around special offers

- Lead Generation / Lead Nurturing

6/ CRM

- Retargeting

- Cross-sell

// I AM LOOKING FOR

A regular partnership with advertisers

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Rueil-Malmaison (up to 10km)

OFFICE DE TOURISME DE RUEIL MALMAISON
Executive Director
September 2023 - September 2024 (1 year and 1 month)
Rueil-Malmaison, France
Operational management of the Rueil Malmaison tourist office
- 1 million euros budget (operation & investment)
- Recruitment and management of a team of 4 people and a shop City's tourism strategy: analysis of attendance and strengths and weaknesses of the activity since 2018.
- Development of new tourist routes: Impressionist Route along the Seine, Escape game, Corporate rallies via Baludik
- Marketing strategy to target audiences: Seniors, Schools, Residents of Rueil, partners Implementation of new tools and procedures:
- Redesign of the website, on wordpress (www.rueil-tourisme.com)
- CRM piloting on Odoo
- Implementation of online payment for ticketing
- Social media strategy
- Emailing via Brevo Administrative & Finance
- Writing activity reports
- Writing budgetary orientation debates and deliberations
- Participation in the closing of the management account and administrative account
- Preparation of management committees
GLORYTHEORY STUDIO
Marketing Consultant - Brand Management
E-COMMERCE
September 2015 - Today (10 years and 9 months)
Paris, France
Since 2025 -DOMAINE BRETON
Total redesign of the Eshop on Shopify
Strategic recommendations & implementation of a monitoring dashboard
Online special operations
CRM strategy
Meta campaign management
Implementation of the Epaulé Jeté club

Since 2025 -LA PELUCHERIE
Ecommerce Strategy: KPI analysis, objectives and implementation of marketing activations
Meta campaign management
2024-2025 -LOUISE HENDRICKS & ALEXANDRA MARGNAT
Support in optimizing the Eshop on Shopify and CRM support

2016-2021 -ATELIER PAULIN
360° activation of marketing campaigns (Christmas, Mother's Day, Collab, archive collections...) on the site, social networks, the newsletter in coordination with the production and retail teams.
Customer Acquisition and Retention Strategy
Management of the launch of new collections online
Coordination of UX technical optimizations
Coordination of the "maternity" project - technical brief, implementation of an acquisition/gifting process
Logistics management of shipments with the team
Implementation of Amazon US and Marketplace 24S catalogs.
KPI analysis and strategic recommendations
Sales reporting
2020-2021 -OMY
Digital Marketing Project Manager
Management of the website redesign
KPI analysis and strategic recommendations
Online special operations via Prestashop
Newsletter
Management of the media agency for Google and Meta campaigns
2019-2020 -PERSEE PARIS
Coordination and launch of the Eshop via Woocommerce
Management of marketing campaigns: Newsletter, Eshop promotion
Implementation of the catalog for the 24S marketplace
2018-2020 -LOLITA LEMPICKA
Management of the website launch, catalog set up via Oxatis
Coordination of third parties: shippers, logistics factory, payment methods
SEO/SEA
Implementation of a "Club Lolita" loyalty program
Customer service
Newsletters
Digital project management Google Analytics Brand Management E-commerce strategy Customer Relationship Management (CRM)
Medicanimal
Digital Marketing Executive
October 2013 - September 2015 (1 year and 11 months)
East Commerce, Mineral Point, WI, USA
Pet Food Industry - In a team of 4 people, I was in charge of 2 websites and responsible of Promotions, Emailing and Social media within a responsive website environment. Focus on : Revenue (2 million per month). KPI optimization per channel. Skills/Tools : Hybris CMS, Advanced Excel, Photoshop, Sailthru, Smart Focus, Qubit, Criteo, Google Analytics
• Eshop management
- Website content management: Banners, products, flash-sales, promotions optimization
- Promotion costs: Relevancy & Accuracy of each promotions funded & not funded
- CS & Team communication
• CRM
- Management and improvement of the weekly campaigns process (6 per week): calendar, topics, design
- A/B testing, monitoring, deliverability and work closely with CRM team
- Retargeting & Crosselling: pertinent suggestion and monitoring results
- Define best practices and increase KPI (open rate, reactivity and conversion rate).
• Affiliation & PCW
- Make sure that content is up to date
- Identification of best performing affiliates and creation of a strategy for each of them: Increase revenue and optimise ROI
- Creation & management on a monthly report to follow up affiliates & PCW efficiency
• Social Media
- Enrich the content on mains social media
- Push users's engagement
- New social networks: benchmark & best practices
- Strategy definition (tone, frequency, content)