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Carole MenezCM

Carole Menez

Senior SEA SMA Consultant 🚀 Digital Strategy

€450/day
Aix-en-Provence, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Carole

🏆 9 years of experience in agencies and with clients
I have had the opportunity to support about forty clients in their digital strategy.
From acquisition to conversion, I advise you on the best strategy to adopt, I manage your campaigns and provide you with clear reporting.

I would be delighted to assist you with the following missions:

💡 WEBMARKETING STRATEGY
- Definition of the best strategy for your business
- Advice on levers to use / prioritize
- Advice on budget and target ROI

📈 SEA (Google Ads - Bing Ads)
Daily management of Search, Shopping, Display, YouTube Ads campaigns

📈 SMA (Facebook Ads, Instagram Ads, Pinterest, Snapchat, Tik Tok, LinkedIn Ads)
Daily management of awareness or performance campaigns

đŸ‘©â€đŸ’» TRACKING
Support for setting up Google, Bing, Facebook tracking on Google Tag Manager

👉 REPORTING & FOLLOW-UP
Reporting of your data with analysis and advice
Can work on-site
Aix-en-Provence (up to 50km)

Experience

  • Digimood
    Senior SEA/SMA Consultant
    E-COMMERCE
    September 2019 - Today (6 years and 9 months)
    Marseille, France
    - Client support on their digital strategy (budget management, levers to use, strategic advice)

    - Campaign management: SEA (Google Ads, YouTube Ads, Bing Ads), SMA (Facebook Ads, Instagram, Pinterest, Snapchat, Tik Tok, LinkedIn)

    - Analysis and support for Tracking implementation

    - Performance Reporting & Monitoring (regular client calls on achieved performance, next objectives, and strategies to apply)
    SEA Google AdWords Bing Ads Facebook Marketing Facebook Ads Tracking Webmarketing strategy YouTube Ads Google Shopping Instagram Ads TikTok Ads Snapchat Ads Pinterest Ads
  • CarrĂ© d'artistes
    Traffic manager
    CULTURE
    May 2016 - January 2018 (1 year and 8 months)
    Aix-en-Provence, France
    SEA
    - Daily management of Shopping, Search, and Display campaigns (Adwords + Bing) in France and abroad

    SEO
    - Audit and strategy definition
    - On-site optimization and link building strategy (+84% traffic in 18 months)

    Web-marketing strategy management
    - Affiliation
    - Email + display retargeting
    - On-site engagement
    - Commercial operation
    SEO SEA Webmarketing Google Analytics
  • La ligne Web
    Web marketeer
    DIGITAL AND IT
    June 2015 - May 2016 (11 months)
    Aix-en-Provence, France
    Management of natural and paid referencing for a client portfolio.
    Clients included local businesses (accounting firms, restaurants, lawyers, etc.) and e-commerce sites.

    Audit
    Daily support
    Monitoring and management
    Training (SEA, Google Analytics, WordPress, social media)
    SEO SEA Google Analytics Wordpress Social media Web writing

Recommendations

FU
FU
Camille PicazoCP
Former user and 2 other people have recommended Carole

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Education

  • Master in Digital Marketing
    EMD
    2014
  • Google AdWords Certification
    Google
    2022

Certifications

  • Google Ads - Search - Display - Shopping - YouTube Certification
    Google Ads
    2022
    Google Ads Google AdWords Google Shopping
  • Facebook Certified Media Planning Professional
    Facebook
    2021
    Facebook Advertising Facebook Ads Facebook Marketing

Skill set

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