About Carole
Experience
- DigimoodSenior SEA/SMA ConsultantE-COMMERCESeptember 2019 - Today (6 years and 9 months)Marseille, France- Client support on their digital strategy (budget management, levers to use, strategic advice)- Campaign management: SEA (Google Ads, YouTube Ads, Bing Ads), SMA (Facebook Ads, Instagram, Pinterest, Snapchat, Tik Tok, LinkedIn)- Analysis and support for Tracking implementation- Performance Reporting & Monitoring (regular client calls on achieved performance, next objectives, and strategies to apply)
- Carré d'artistesTraffic managerCULTUREMay 2016 - January 2018 (1 year and 8 months)Aix-en-Provence, FranceSEA- Daily management of Shopping, Search, and Display campaigns (Adwords + Bing) in France and abroadSEO- Audit and strategy definition- On-site optimization and link building strategy (+84% traffic in 18 months)Web-marketing strategy management- Affiliation- Email + display retargeting- On-site engagement- Commercial operation
- La ligne WebWeb marketeerDIGITAL AND ITJune 2015 - May 2016 (11 months)Aix-en-Provence, FranceManagement of natural and paid referencing for a client portfolio.Clients included local businesses (accounting firms, restaurants, lawyers, etc.) and e-commerce sites.AuditDaily supportMonitoring and managementTraining (SEA, Google Analytics, WordPress, social media)
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Education
- Master in Digital MarketingEMD2014
- Google AdWords CertificationGoogle2022
Certifications
- Google Ads - Search - Display - Shopping - YouTube CertificationGoogle Ads2022
- Facebook Certified Media Planning ProfessionalFacebook2021