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Carole KranerCK

Carole Kraner

Copywriter / Proofreader

€380/day
St. Gallen, CH
0-2 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Carole

A text can be factually correct – and still not have an impact. Often, it's not the content that's missing, but linguistic clarity, the right tone, or a clean structure. That's exactly where I come in.

I support companies, SMEs, and self-employed individuals withproofreading**, **editing**, and **text revisionof **business and marketing texts**. I bring existing content to a professional linguistic level – clear, understandable, and tailored to the target audience.

I prefer to work with existing texts and refine formulations until the style, tonality, and structure are coherent. I deliberately avoid empty phrases or exaggerated advertising language. Projects I regularly work on include **website texts**, **marketing and communication texts**, **newsletters**, **social media posts**, and **proposal and information texts**.

My passion is the German language. Its complexity and diversity constantly challenge me. For me, writing is a play with words and sentence structures – with the goal of getting to the point precisely without overcomplicating it.

My curiosity for various topics – from Pilates to books, cooking, and travel, to creative drawing – allows me to quickly familiarize myself with new content. In business, I deal intensively with artificial intelligence, its potential and its limitations, and have undergone targeted further training in this area. I use AI as a support, not a replacement.

Collaborationis particularly important to me. Through open exchange, I individually address the goals, wishes, and needs of my clients. If a text is content-wise sound but linguistically not yet convincing, I ensure that it becomes clear, correct, and credible.
  • German

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Carrosserie Batliner GmbH
    Marketing Manager
    AUTOMOBILE
    August 2025 - Today (10 months)
    Rorschach, Switzerland
    As the Marketing Manager at Carrosserie Batliner GmbH, I am responsible for the entire social media area and all types of texts. This includes planning and managing our social media channels, as well as writing, revising, and proofreading texts for the website, newsletters, offers, and other communication materials.

    A key focus of my work is the linguistic fine-tuning of existing content. I ensure that texts are clear, correct, and easy to understand, and I tailor tonality and style accordingly – from factual and down-to-earth to professional and sophisticated. My goal is always coherent, credible communication that suits the brand and the target audience.

    I work in a structured, reliable manner with high standards for language and quality. It is particularly important to me to convey content precisely without artificially inflating it or making it overly promotional.
    Social Media Marketing Copywriting Text Revision Proofreading Content Marketing
  • Eigenmann AG
    Marketing Assistant
    CIVIL ENGINEERING
    August 2025 - Today (10 months)
    Wittenbach SG, Switzerland
    As a Marketing Assistant at Eigenmann AG, I am responsible for the planning, implementation, and further development of all marketing and communication activities. This includes ongoing communication as well as the conception and coordination of marketing campaigns in collaboration with external specialists.

    My focus is on creating, revising, and linguistically refining texts. I manage and optimize content for the website, offers, newsletters, and social media, ensuring a clear, understandable tonality that aligns with the brand. I specifically revise existing texts, restructure content, and adapt it for different target audiences.

    In campaign work, I handle content planning, coordination of external partners, and alignment between internal and external stakeholders. I work in a structured, reliable manner with high quality standards. It is particularly important to me to convey even more technical content from the construction industry in a understandable, correct, and credible way.
    Marketing Communication Copywriting Text Revision Proofreading Editing
  • OMEGA AG
    Executive Assistant
    REAL ESTATE
    August 2024 - July 2025 (11 months)
    St. Gallen, Switzerland
    In my role as an administrative employee in the real estate industry, I was primarily responsible for administrative tasks. A large part of my work involved telephone and written correspondence, looking after clients and tenants, and processing daily incoming mail.

    My administrative duties also included office purchasing, maintaining and archiving documents, processing accounts payable and receivable, and maintaining the company website. I independently carried out general administrative tasks and ensured the smooth running of daily office operations.

    Additionally, I supported the construction manager. This included managing construction accounting with Messerli and handling payment transactions. I worked carefully, reliably, and in a structured manner, always keeping an overview of ongoing tasks and deadlines.
    Administration Commercial Activity Correspondence Customer Service Accounting

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Education

  • Commercial Employee EFZ Services and Administration
    Federal Administrative Court Switzerland
    2024
    Während meiner Ausbildung zur Kauffrau EFZ Dienstleistung und Administration erhielt ich einen breiten Einblick in unterschiedliche Verwaltungs- und Dienstleistungsbereiche. Ich arbeitete über mehrere Monate hinweg in verschiedenen Abteilungen, darunter im Stab des Generalsekretariats, in der Kanzlei Abteilung I (Staatshaftung und Regress, Bundespersonal und Datenschutz), im Human Resources, im Bereich Finanzen und Controlling sowie in der Bibliothek. Durch die wechselnden Einsatzbereiche lernte ich, mich rasch in neue Aufgaben und Abläufe einzuarbeiten und auch in unterschiedlichen organisatorischen Strukturen zuverlässig mitzuwirken. Neben administrativen Tätigkeiten gehörten auch organisatorische Aufgaben zu meinem Ausbildungsalltag. Ein weiterer Bestandteil meiner Ausbildung war die Organisation und Betreuung von Schnupperbewerberinnen und Schnupperbewerbern. Dabei übernahm ich die Koordination, Begleitung und erste Ansprechfunktion und trug zu einem strukturierten und positiven Ablauf bei.
  • Marketing Specialist BP
    eFachausweis Switzerland
    Aktuell absolviere ich die berufsbegleitende Weiterbildung zur Marketingfachfrau BP mit eidgenössischem Fachausweis. Die Ausbildung vertieft mein Verständnis für Marketingzusammenhänge und stärkt meine Fähigkeiten in der Planung, Umsetzung und Beurteilung von Marketing- und Kommunikationsmassnahmen. Im Fokus stehen praxisnahe Themen wie Marketingkonzepte, integrierte Kommunikation, Markt- und Zielgruppenverständnis sowie die strukturierte Umsetzung von Kampagnen – stets mit Blick auf Wirtschaftlichkeit, Wirkung und Zielorientierung. Der Lehrgang bei eFachausweis Schweiz ist flexibel aufgebaut und lässt sich gut mit meiner beruflichen Tätigkeit kombinieren. Die Weiterbildung nutze ich gezielt, um mein bestehendes Praxiswissen zu reflektieren, zu vertiefen und fachlich weiterzuentwickeln.

Certifications

  • Certificate of Competence Commercial Employee EFZ
    Swiss Confederation
    2024
    Administration Correspondence HR Processes Office Management Accounting Customer Service Event Planning Office Organization

Skill set (19)

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