Freelancer profile translated to English.
Back to original languageAbout Carole
🎯 How I can help you:
I am a digital development and strategy professional who can help you better communicate with your audience and onboard your clients. I offer my services to help you design innovative resources and train your users.
🦾 My strengths:
Proficiency in website management (10 years of experience on WordPress) and e-commerce websites (5 years of experience on WooCommerce)
Proficiency in content creation (videos, podcasts, web articles, social media, tutorials)
Proven experience in newsletter design (creation and distribution of 108 newsletters over the last 36 months)
Skills in online training and user documentation (leading about thirty user clubs and one hundred training sessions over the last 36 months)
Ability to assist users in using your tools
Management and optimization of Google My Business listings
Creation of UGC-type content
🤝 If you are looking for someone to onboard your clients, train users on your product, or help boost your digital communication, don't hesitate to contact me to discuss your projects!
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Beta.gouv.frDeployment ManagerPUBLIC SECTORAugust 2022 - Today (3 years and 11 months)2026 to present Deployment Manager for Parcours emploi and Mon Espace2024 to present Deployment Manager for Pass emploi2022 to present Deployment Manager for the CEJ ApplicationDesign and update innovative resources such as FAQs, videos, and tutorials to improve user experience and promote autonomous tool usage.Facilitate and moderate interactive webinars and training sessions to ensure users fully master the tool. Analyze statistics and participation studies.Design customized training materials to enhance understanding and adoption of the tool.Lead user clubs.Manage and update three websites dedicated to users (WordPress).Design, send, and analyze three monthly newsletters to keep users informed of the latest updates and best practices.Create informative and engaging LinkedIn posts to maintain active communication with the user community and promote important updates as well as tool-related best practices (4 to 8 posts per month).Respond to reviews on app stores.Provide comprehensive user support: respond to users and track issues via the Zammad ticketing system, offer phone assistance. Liaise with the development team and other external support services.Collaborate closely with partners to monitor and analyze the deployment and penetration rate of the tool.Participate in tool improvement workshops.Submit reports, track statistics, and provide analyses related to the deployment team's activities.
- Gourmandises épicéesWeb Content CreatorPRESS AND MEDIASeptember 2013 - Today (12 years and 11 months)Website setup and management. Design, maintenance, and continuous optimization of the website for optimal user experience on WordPress.Write informative and engaging articles covering a range of topics related to cooking and baking.Improve natural referencing to increase visibility on search engines.Create video content for various platforms: YouTube, Instagram, Facebook, TikTok. This also includes managing User Generated Content (UGC) videos.Create a podcast with 8 episodes, offering listeners insights into the culinary world, broadcast on major platforms (Deezer, Spotify, Apple Podcast, Audioblog).Manage the community on several social platforms, including Facebook, Instagram, YouTube, Pinterest, and TikTok. Interact with followers, publish engaging content, and grow the audience.Create eye-catching visuals for podcast and YouTube thumbnails, and various visuals for other social media and the website.Manage the creation and regular sending of a newsletter for 5 years to maintain a close relationship with website readers.Use Google Analytics to analyze website audience, tracking trends. Identify opportunities to improve user engagement and retention. Analyze and track various KPIs.Implement monetization strategies, including integrating Google AdSense and participating in affiliate programs to optimize revenue generated from the website and YouTube channel.Manage paid partnerships, including coordinating and implementing giveaway operations for subscribers.
- USMV Tennis de TableDigital Communications ManagerSPORTSJune 2021 - June 2022 (1 year)Villeparisis, FranceDesign of communication materials, including posters for tournaments, open days, and various club events.Manage and animate social media accounts on Facebook and Instagram to promote club activities and events.Produce videos of various club events using software such as iMovie, contributing to the club's promotion.
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Education
- MBA Expert in Digital Strategy and DevelopmentESG2023Validation des 5 blocs de compétences ainsi que de la certification google ateliers numériques et google adwords ✔️ Démarches de veille sur les innovations digitales ✔️ Conception d'une solution digitale adaptée et pertinente ✔️ Réalisation, mise en oeuvre et pilotage d'une solution digitale ✔️ Conception et déploiement d'une campagne d'acquisition sur le web ✔️ Optimisation des performances de vente et de la relation client sur le web
- Professional Bachelor's Degree in Human Resources DevelopmentETS2007Licence professionnelle, DĂ©veloppement des ressources humaines
Certifications
- Google Digital WorkshopsGoogle2022