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Carole HermetCH

Carole Hermet

Expert Growth, E‑commerce & Retail Media

€700/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Carole

Founder and passionate about E‑commerce, Retail Media, and Social Media, I support startups in launching and optimizing their products and digital campaigns, even with small teams.

Available 1/2 days per week, I offer:
  • Optimization of Shopify online stores, conversion funnels, and marketplaces.
  • Creation and management of social and UGC content to maximize engagement and sales.
  • Retail Media and acquisition strategies on Amazon, Criteo, Citrus.

  • Performance analysis and concrete recommendations to quickly improve ROI.
My experience as a founder and consultant allows me to understand the constraints and challenges of startups, and to provide targeted and operational support, without a full-time commitment.
  • English

    Native or bilingual

  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • MINRL
    Founder
    September 2025 - Today (9 months)
    Paris, France
    Founder of MINRL, a brand specializing in electrolytes and health drinks, I combine product development, digital marketing, and e‑commerce strategy to create engaging customer experiences and increase online sales.

    I support companies and startups in:
    • Launching and optimizing health products on the market, with a focus on branding, storytelling, and added value.
    • Managing and growing online stores (Shopify, digital marketing, Meta Ads campaigns, SEO, email marketing).
    • Customer experience and acquisition: creating seamless journeys, optimizing the sales funnel, and conversion-oriented campaigns.
    • Performance analysis and scaling strategies to boost sales and brand awareness.
    💡 My experience as a founder allows me to understand the challenges of a startup and to propose concrete and effective solutions to launch, promote, and grow a health or wellness product.
    Shopify Google Ads Growth Marketing E-commerce site creation
  • MAISON BY MARTINA
    MBM Founder
    September 2024 - August 2025 (11 months)
    Londres, United Kingdom
    Founder of Maison by Martina (MBM), an interior design and sustainable furniture platform, I combined e‑commerce strategy, digital marketing, and branding to create memorable customer experiences and generate concrete sales.

    I support companies and startups in:
    • Creating and optimizing online stores (Shopify), with a focus on conversion and user experience.
    • Digital and advertising marketing: Meta Ads campaigns (Facebook & Instagram), email marketing (Klaviyo), SEO, and optimized content.
    • Product positioning and branding: storytelling, highlighting sustainable and modern products to attract customers.
    • Performance analysis and concrete recommendations to improve ROI.
    My experience as a founder has allowed me to understand the needs of startups and SMEs, and to propose pragmatic and effective solutions, from launch to scaling.
    Shopify Google Ads Dropshipping
  • Accenture Song
    Growth Marketing Consultant
    November 2022 - June 2024 (1 year and 7 months)
    London, England, United Kingdom
    As a Growth Marketing Consultant at Accenture in London, I supported large companies and retailers in their Retail Media and digital marketing strategies.

    My missions included:
    • Designing and optimizing Retail Media campaigns on platforms like Amazon, Criteo, and Citrus.
    • Analyzing marketing data and performance to identify growth opportunities and improve ROI.
    • Developing marketing strategies based on customer insights and e‑commerce trends to maximize campaign impact.
    • Collaborating with cross‑functional teams to align strategy, data, and execution in complex environments.
    This experience allowed me to master the combination of marketing, data, and digital commerce, and to provide concrete recommendations that generate measurable results for international clients.
    Growth Marketing Retail Media Digital Marketing Consultant

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Education

  • Sponsored Ads Certification
    Sponsored Ads Certification
  • Master 2 (M2)
    NEOMA Business School
    2019
    Master 2 (M2)

Skill set

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