About Carole
- Optimization of Shopify online stores, conversion funnels, and marketplaces.
- Creation and management of social and UGC content to maximize engagement and sales.
- Retail Media and acquisition strategies on Amazon, Criteo, Citrus.
- Performance analysis and concrete recommendations to quickly improve ROI.
English
Native or bilingual
French
Native or bilingual
Experience
- MINRLFounderSeptember 2025 - Today (9 months)Paris, FranceFounder of MINRL, a brand specializing in electrolytes and health drinks, I combine product development, digital marketing, and e‑commerce strategy to create engaging customer experiences and increase online sales.I support companies and startups in:
- Launching and optimizing health products on the market, with a focus on branding, storytelling, and added value.
- Managing and growing online stores (Shopify, digital marketing, Meta Ads campaigns, SEO, email marketing).
- Customer experience and acquisition: creating seamless journeys, optimizing the sales funnel, and conversion-oriented campaigns.
- Performance analysis and scaling strategies to boost sales and brand awareness.
💡 My experience as a founder allows me to understand the challenges of a startup and to propose concrete and effective solutions to launch, promote, and grow a health or wellness product. - MAISON BY MARTINAMBM FounderSeptember 2024 - August 2025 (11 months)Londres, United KingdomFounder of Maison by Martina (MBM), an interior design and sustainable furniture platform, I combined e‑commerce strategy, digital marketing, and branding to create memorable customer experiences and generate concrete sales.I support companies and startups in:
- Creating and optimizing online stores (Shopify), with a focus on conversion and user experience.
- Digital and advertising marketing: Meta Ads campaigns (Facebook & Instagram), email marketing (Klaviyo), SEO, and optimized content.
- Product positioning and branding: storytelling, highlighting sustainable and modern products to attract customers.
- Performance analysis and concrete recommendations to improve ROI.
My experience as a founder has allowed me to understand the needs of startups and SMEs, and to propose pragmatic and effective solutions, from launch to scaling. - Accenture SongGrowth Marketing ConsultantNovember 2022 - June 2024 (1 year and 7 months)London, England, United KingdomAs a Growth Marketing Consultant at Accenture in London, I supported large companies and retailers in their Retail Media and digital marketing strategies.My missions included:
- Designing and optimizing Retail Media campaigns on platforms like Amazon, Criteo, and Citrus.
- Analyzing marketing data and performance to identify growth opportunities and improve ROI.
- Developing marketing strategies based on customer insights and e‑commerce trends to maximize campaign impact.
- Collaborating with cross‑functional teams to align strategy, data, and execution in complex environments.
This experience allowed me to master the combination of marketing, data, and digital commerce, and to provide concrete recommendations that generate measurable results for international clients.
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Education
- Sponsored Ads CertificationSponsored Ads Certification
- Master 2 (M2)NEOMA Business School2019Master 2 (M2)