Freelancer profile translated to English.
Back to original languageAbout Carole
Specialist in communication and branding, I support companies, institutions, and entrepreneurs in building a strong and coherent image. With an approach combining strategy, innovation, and multi-channel expertise, I design impactful initiatives that enhance notoriety and audience engagement.
With over 10 years of experience in communication, including one year in London, I have collaborated with large groups as well as emerging brands. My strength? A strategic vision combined with rigorous operational execution, ensuring tailor-made solutions aligned with your business challenges.
MY SERVICES:
1️⃣ STRATEGY & POSITIONING – Give your brand weight
- Definition of strong and differentiating visual identities
- Development of global and omnichannel communication strategies
- Creation of high-performing action plans aligned with business objectives
- Competitive analysis and sector monitoring to anticipate trends
- Deployment of engaging and impactful social media strategies
2️⃣ PRODUCTION – From vision to action
- Design and production of editorial and visual content (videos, podcasts, brochures…)
- Writing and management of newsletters, blogs, and corporate publications
- Development and optimization of websites (SEO, digital storytelling)
- Strategy and management of social networks to maximize engagement
- Organization and management of events (seminars, conferences, launches…)
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 10km)
Experience
- MAD NETWORKHead of CommunicationCONSULTING AND AUDITSApril 2025 - July 2025 (3 months)Paris, FranceCommunication and outreach mission for the study "Talents of Retail and Frontline Luxury" by Comité Colbert and MAD.
- Development of a global communication plan to promote the study to luxury decision-makers (France and international).
- Design and deployment of the editorial strategy on LinkedIn: creation and publication of content and teaser videos
- Organization of a breakfast presentation of the study at the Ritz Paris on June 17, 2025, with approximately 40 luxury industry representatives.
- Management of the digital and physical distribution of the study to national and international luxury top management, to position the study as a strategic influence tool.
- Creation and distribution of a press kit for journalists to enhance the study's reach.
- GENERALI FranceInternal Communication ConsultantBANKING AND INSURANCEMarch 2023 - December 2023 (9 months)Saint-Denis, FranceInternal communication mission (+2000 employees)Strategy & communication plan: development of a coherent approach to inform, engage, and unite employees.Digital content creation: production of newsletters, videos, articles, SharePoint materials, presentations, and invitations to invigorate internal communication.Event organization: coordination of seminars, forums, conferences, and team meetings to strengthen corporate culture and collaboration.
- A-Z MechatronicsCommunication/Branding ConsultantMECHANICAL ENGINEERINGFebruary 2023 - April 2023 (2 months)Paris, FranceCommunication & Branding Mission
- Definition of visual identity: creation of the logo and its variations, graphic charter (color palette, typography, iconography), mood board, and print materials (business cards).
- Design of initial communication tools: development and production of a structuring brochure (key messages, format, design), ensuring a coherent and impactful brand image.
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Education
- Master of Mass CommunicationPôle Paris Alternance (PPA)Master en Communication Digitale
- Bachelor of Communication, Study of Communication and MediaPôle Paris Alternance (PPA)Bachelor Communication, Étude de la communication et des médias