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Carole FerCF

Carole Fer

Art Director & Graphic Designer

€580/day
1 project
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Carole

Welcome, I'm Carole Fer, an independent Art Director and Graphic Designer in Paris. With over 10 years of experience in the communication world, I've always been drawn to visuals and the act of creation. I worked in advertising agencies at Australie in Paris for major clients for 6 years, which brought me rigor and high standards while remaining creative regardless of the project.

Working directly with my clients or subcontracting for agencies, I've been self-employed for 8 years, specializing inbuilding exciting brands that are aware of the challenges and impact they can have on our society.

You are launching your structure or your company is evolving, and you wish to:
  • have a credible and high-quality identity,
  • be proud of your brand,
  • reach and attract the right clientele to achieve your goals and grow,
  • have a brand that reflects your added value and expertise.
And you also believe it is essential to invest in your project to stand out; it is with pleasure that I will accompany you in the development of yourvisual identityand/or yourcommunication.

By developing a healthy and constructive collaborative relationship together, I can:
  • rigorously support your project while being creative,
  • ensure the consistency of the implemented communication,
  • guide you on the optimal artistic direction to take to reach your target.
My expertise:
  • Editorial design - creation and layout of books, magazines, brochures, infographics
  • Visual identity - logo design, graphic charter, communication materials
  • Advertising - posters, print ads, 360 campaigns, etc.
Recent clients:

Linkup Factory | Sidièse | CAT | Midnight Games | D'iode Productions | Winn | Appétoque | Office de tourisme de Nanterre | Sowine

behance.net/carolefer
Insta - @carole_fer
  • French

    Native or bilingual

  • English

    Conversational

Can work on-site
Paris (up to 50km)

Experience

  • D'iode Productions
    ART DIRECTION AND GRAPHIC DESIGN
    CULTURE
    September 2023 - December 2023 (4 months)
    Paris, France
    Art Direction & Graphic Design
    Design and creation of the poster for the immersive film __À ma place__, and the musical album cover of the same name.
    Art Direction Graphic Design Graphic Design Print Graphic Design Album Cover Poster Design Poster Visual Communication Movie Poster Culture Cultural Communication
  • Les Apéros Engagés
    BRANDING
    CONSULTING AND AUDITS
    May 2022 - Today (4 years and 1 month)
    Paris, France
    Visual Identity
    Design of the logotype and graphic universe.

    Editorial Design
    Creation of print and digital materials _- presentation brochure, ppt, social media posts._

    Co-host of Engaged Aperitifs, with Alice Belgacem Romero and Martine LeJossec.
    Visual Identity Branding Logotype Logo Design Design Graphic Design Social Media Visual Communication Event Management
  • Appétoque
    BRANDING BRAND & PRODUCT
    RESTAURANTS AND FOOD SERVICE
    February 2022 - November 2022 (9 months)
    Paris, France
    2 Visual Identities
    • Design of the logotype, graphic universe ofAppétoqueand a graphic charter _- typographies, color palette, patterns, iconographic choices._
    • Design of the logotype, graphic universe of thePofinébrand _- product brand of Appétoque -_ and a graphic charter _- typographies, color palette, patterns, illustrative universe, iconographic choices._

    Graphic Design
    Adaptation of the two universes to print and digital media _- stationery, ppt templates, packaging, social media posts._
    Branding Visual Identity Visual Identity Design Visual Communication Graphic Design Design Logo Design Logotype

Recommendations

LM
FL
FU
+2
Lucas Maurici and 4 other people have recommended Carole

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Education

  • Bachelor's Degree in Graphic Design and Visual Communication
    École d'Art Maryse Eloy
    2011
    __Formation typographique, graphique, et illustrative__ Cette formation effectuée en deux ans fut un très bon complément pour avoir à la fois un oeil graphique et publicitaire. Au delà de concevoir un message visuel, j’avais à coeur d’acquérir de nouvelles connaissances me paraissant essentielles; Tout savoir sur la typographie, les formes, les couleurs, leurs origines, leurs règles et usages en fonction du sens du message, étudier l’histoire du graphisme, créer des packagings, des identités globales avec des univers graphiques cohérents et solides. __Disciplines__ Typographie • graphisme • identité visuelle • illustration • dessin d'expressions et d'extérieurs • PAO • audiovisuel • web • publicité • storyboard • packaging • scénographie • arts plastiques • Histoire de l'Art • anglais.
  • Master 1 in Advertising Communication - Art Direction
    Sup de Pub
    2009
    __Formation à la conception publicitaire, et à la direction artistique__ Ces quatre années d’études furent un réel atout pour apprendre à concevoir un message visuel et publicitaire. En plus de l’apprentissage à réfléchir et trouver des idées, d’autres sujets tout aussi essentiels sont mis en exergue : lire et décrypter un brief, comprendre une stratégie de communication, et consolider mon esprit d’équipe et de collaboration grâce à la mise en place de compétitions au sein de l’école, sur des sujets concrets. __Disciplines__ Direction Artistique • communication • conception rédaction • typographie • audiovisuel • travaux en teams • compétitions et appels d'offres • anglais • espagnol • graphisme • soutenance de mémoire • Histoire de l'Art • stratégie des entreprises • stratégies de communication • comptabilité.

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