Freelancer profile translated to English.
Back to original languageAbout Carole
If you were to remember only one thing from my profile: I am e x p e r t and p e r f o r m i n g, but above all I am h o n e s t. I will not sell you the impossible, but c o n c r e t e and m e a s u r a b l e actions.
🌏 Hello,
I offer expert SEO and/or Google Ads support that targets: + m o r e v i s i b i l i t y, + m o r e t r a f f i c, + m o r e l e a d s/c o n v e r s i o n s and therefore... + m o r e r e v e n u e s! I have been working in webmarketing since 2013.
My strengths:
- 10 years of experience in acquisition: SEO, SEA, digital strategy
- Various sectors: e-commerce, tourism, finance, IT, health...
- Experience in different structures: renowned Parisian agency, multinational (Air France), SMEs, startups, freelancing
C l i e n t t r u s t and s a t i s f a c t i o n are my priorities. I invest myself with sincerity and commit to a moral obligation that includes transparency, rigor, and responsiveness.
🚀 SEO / Natural Referencing
- audit (findings, action plan, list of corrections): semantic, content, technical, notoriety
- keyword research
- writing content optimized for Google and AIs
- on-page optimizations (Hn tags, title and meta description...)
- position tracking
- reporting
- Local SEO / Google Business
- SEO training
🎯 SEA / GOOGLE ADS
- audit & recommendations
- keyword research
- complete structure creation (account, campaigns, ads, extensions...)
- management and optimizations (bids, targeting, budget allocation, A/B tests...)
- Text, Shopping, PMax, Display, Youtube campaigns...
- performance analysis
- reporting (with comments & recommendations)
- Google Ads training
🏆 CONSULTING
- marketing audit & recommendations: which digital channels to choose? what budget to invest in Google Ads? Is Meta Ads suitable for my goal? How to please ChatGPT?
French
Native or bilingual
English
Fluent
Can work on-site
Nantes (up to 50km), Paris (up to 10km), Rennes (up to 10km), Vannes (up to 10km), Angers (up to 10km)
Experience
- Consultante Marketing (Freelance)Digital Marketing Consultant (SEO, SEA...)E-COMMERCENovember 2020 - Today (5 years and 9 months)Nantes, France
- CadoetikDigital Marketing ManagerE-COMMERCEJanuary 2019 - October 2020 (1 year and 9 months)Nantes Area, FranceCadoétik, SME specializing in the sale of promotional items for professionals.Digital Marketing Manager within the marketing department (9 people):- SEA: creation and management of campaigns, performance-based budget allocation, reporting- SEO: on-site and off-site audit, strategic and operational recommendations, performance monitoring...- Supervision of 2 SEO executives/web copywriters- Website redesign: UX and UI workshops, specifications with a focus on SEO requirements, redirection plan...
- Air FranceWebmarketing Project ManagerAVIATION AND AEROSPACEDecember 2016 - March 2018 (1 year and 3 months)RoissyWithin the e-acquisition department, online advertising space purchasing for 25 countries (budget €2 million/year) & project management:-Programmatic Media Trader (In-house Trading desk): Global management of display and native ads campaigns for 80 countries for traffic acquisition, performance, and branding (targeting definition, space purchasing, real-time bidding, optimizations)-DCO Project Management (dynamic banner tool): coordination of internal stakeholders and external service providers, schedule organization, progress reports-Participation in cross-departmental projects: research of alternative communication channels (e.g., campaigns on Waze, M6 Replay...)-Results analysis and reporting
Reviews
Recommendations
ES
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Education
- Master 2 Advertising and CommunicationINSEEC2012
- Master's degreeInstituto Tecnológico y de Estudios Superiores de Monterrey / ITESM2011
Certifications
- AdwordsGoogle2015
- AnalyticsGoogle2016