Freelancer profile translated to English.
Back to original languageAbout Carmen
I support companies in analyzing, structuring, and specifically improving their digital marketing activities based on data. My focus is on performance analysis, SEO analysis, and deriving concrete recommendations for action to optimize websites, content, and digital campaigns.
In recent years, I have developed and implemented digital strategies and omnichannel initiatives for international companies – particularly in the healthcare and consumer sectors. This includes, among others, the analysis and optimization of customer journeys, the development of content and SEO strategies, and the conception of digital platforms and campaigns.
Typical projects include, for example, SEO audits and content analyses, performance analyses of websites and digital campaigns, identification of growth and optimization potentials, and the development of clear strategic recommendations for action for marketing and product teams.
In addition to analysis, I also support the implementation – from strategic conception and text/content development to the structuring of customer journeys and digital engagement strategies.
German
Native or bilingual
English
Fluent
Can work on-site
Mainz (up to 50km)
Experience
- Nestlé Health Science SuisseSENIOR BRAND MANAGER CC/VMHS | INTERNATIONAL ASSIGNMENTPHARMACEUTICALS INDUSTRYJuly 2025 - January 2026 (6 months)1800 Vevey, SwitzerlandStrategic brand management and go-to-market planning for consumer health and nutrition brands. I support companies in defining positioning, developing activation strategies and coordinating cross-functional launch initiatives. My work includes marketing strategy development, campaign planning, budget steering and performance evaluation across digital and commercial channels.
- Nestlé Health Science GreeceDIGITAL STRATEGY LEADPHARMACEUTICALS INDUSTRYDecember 2024 - April 2025 (4 months)Athens, GreeceDevelopment and optimization of digital marketing strategies for local markets. I support teams in strengthening their digital capabilities, improving performance marketing structures and building scalable digital processes. My work includes SEO/SEM optimization, agency coordination, campaign performance tracking and customer journey improvements.
- New Systems Handels GmbHHEAD OF ONLINE MARKETINGRETAIL (SMALL BUSINESS)December 2021 - March 2022 (3 months)Vienna, AustriaStrategic and operational leadership of digital marketing and e-commerce initiatives. I help companies optimize their digital acquisition channels, improve conversion performance and build scalable marketing frameworks. My expertise includes SEO, paid media strategy, digital analytics and customer journey optimization.
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Education
- M.A. LinguisticsPhilipps-University MarburgM.A. Linguistics
- B.A. German StudiesJohannes Gutenberg University Mainz & University of ViennaB.A. German Studies