Freelancer profile translated to English.
Back to original languageAbout Carmen
Hello, I'm Carmen, a specialist in digital marketing, SEO, and web design in WordPress. I help companies that need order, speed, and growth in their digital channel:
Websites that rank and convert (WordPress/Elementor, architecture, speed, UX, accessibility, microcopy, and CRO).
360º SEO (technical, on-page, off-page, E-E-A-T, interlinking, schema, indexing, cannibalization cleanup, audits, and sprint roadmaps).
Paid campaigns (Google Ads: Search, Performance Max, Shopping | Meta Ads) focused on acquisition and ROAS.
E-commerce with WooCommerce (product pages, variations, feed, Merchant Center, remarketing, cart abandonment, payment gateways, and checkout KPIs).
Analytics & reporting (GA4, GTM, Consent Mode v2, Looker Studio) for quick and clear decisions.
Content & brand: tone, guides, editorial calendar, SEO posts, landing pages, and Google Business Profile for local businesses.
I work with an agile process: diagnosis → impact/effort action plan → sprint implementation → QA → continuous measurement and improvement. Direct communication, clear deliverables, and a shared task and metrics dashboard.
Spanish
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- Proyección DigitalWeb Designer - SEO - DIGITAL CONTENTCONSULTING AND AUDITSFebruary 2017 - Today (9 years and 3 months)Madrid, SpainProyección Digital — Co-founder | Web design, SEO, Ads, Content, E-commerce | 2017–Present (Madrid)WordPress websites, SEO audits, editorial plans, Google Ads/Meta campaigns, corporate photography, and reporting with GA4/Looker Studio.
- My First HomeWeb Design + BloggingHEALTH AND WELLNESSFebruary 2018 - Today (8 years and 4 months)Madrid, SpainWeb + blogging + Social Media: designing and maintaining the website, boosting the blog with an SEO editorial calendar, and managing your social media with visual and written content focused on industry professionals. More visibility, more interaction, more leads.
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Education
- Master in Brand ManagementUniversity of Lleida2021Máster especializado en la creación y comunicación de marcas. Análisis de competencia. Identidad corporativa. Storytelling de marca.