About Carmen
I help companies understand their markets, competitors, and customers through structured research and actionable insights.
I am a Market & Business Research Analyst with 10+ years of experience delivering competitive benchmarking, market entry analysis, industry research, and customer insights that support strategic decision-making.
English
Native or bilingual
Romanian
Native or bilingual
Spanish
Fluent
Italian
Conversational
German
Conversational
Remote only
Primarily works remotely
Experience
- Lifted GTNP, an Upwork CompanyContent Quality & Data Research AnalystDIGITAL AND ITMarch 2013 - Today (13 years and 5 months)
- Conducted large-scale data validation and structured research, ensuring accuracy and consistency across complex datasets
- Verified information against reliable and primary sources, avoiding unverified or aggregated content
- Applied policy-based judgment to evaluate, classify, and validate information in line with strict quality standards
- Maintained clear documentation and traceability of decisions and data points
- Identified inconsistencies, gaps, and ambiguous cases, escalating or flagging uncertainty when needed
- Worked with high attention to detail in a quality-controlled, high-volume environment
- Contributed to improving data reliability and integrity used in large-scale digital systems
- FreelancerMarket & Business Research Analyst | Competitive Benchmarking | Market Entry | Customer InsightsJune 2012 - Today (14 years and 2 months)I am a Market & Business Research Analyst with over 10 years of experience supporting companies with competitive intelligence, market analysis, customer insight, and strategic research.My work focuses on helping businesses make informed decisions by turning complex information into clear, structured, and actionable insights. I support projects such as competitive benchmarking, market entry assessment, trend analysis, customer-focused research, and business intelligence support.My background includes leadership experience in banking, analytical and quality-focused work in digital environments, and an MBA from Bologna Business School, which together give me a strong combination of commercial understanding, analytical rigor, and business perspective.I am particularly effective in projects that require:- structured research- synthesis of large volumes of information- identification of key market signals and patterns- translation of findings into practical business recommendationsI work with professionalism, reliability, and strong attention to detail, always aiming to deliver research that is both insightful and directly useful for decision-making.
- BRD Groupe Société Générale RomaniaRelationship & Branch ManagerBANKING AND INSURANCEJune 2004 - August 2011 (7 years and 2 months)Brasov, Romania
- Managed client relationships and branch operations, ensuring compliance with internal policies and external regulations
- Conducted financial analysis and risk assessments to support business decisions
- Led teams to achieve performance targets while maintaining high-quality service standards
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Education
- MBABologna Business School2011