Freelancer profile translated to English.
Back to original languageAbout Carmen
Organization Transformation & International Project Management
I support international organizations in the design, management, and execution of their transformation projects, combining strategic vision, operational structuring, and stakeholder alignment capabilities.
My approach is **pragmatic, collaborative, and results-oriented**.
Areas of Intervention
- Project Management & Senior PMO
For departments needing solid governance and rigorous management.
Services: Ideal for: transformation projects, tool deployment, regulatory projects, cross-functional programs.
- Tool Implementation & Digital Transformation
For companies deploying a global solution or looking to standardize and optimize their digital practices.
- Organizational Optimization & Operational Strategy
For growing or reorganizing organizations seeking more clarity, efficiency, and alignment.
My Value Proposition
- 15 years of experience, including 11 in consulting firms, in complex and transforming environments.
- A genuine ability to align departments, countries, and teams.
- A focus on delivery: I drive subjects forward and secure results.
- A benevolent yet structuring approach, adapted to international cultures.
- Cross-functional expertise: transformation + digital + international + management + business (marketing, finance).
Mastered Deliverables
- Surprise report on the relevant environment and operations
- Roadmaps, committees, executive reporting, dashboards.
- Training materials, operating procedures, documentation.
- Governance models, RACI matrices, clarified processes.
- Training plans, communication materials.
- Analysis of lessons learned and strategic recommendations.
Spanish
Native or bilingual
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- Pluxee International (Siège)Digital Marketing Project Manager - CRM Campaign Automation ToolENTERTAINMENT AND LEISUREJanuary 2024 - August 2025 (1 year and 7 months)Issy-les-Moulineaux, FranceIn the context of Pluxee'scarve-outfrom Sodexo, marketing campaign orchestration needed to reach a new level through ahigh-performing and consistent multi-channel strategyacross all countries, using a Group-selected tool. The solution implemented for this purpose is Brevo. The mission involvesimplementing itin 29 countries and improving the performance of local campaigns through team support, defining **Group directives**, sharing **best practices**, and monitoring results.
- Management of the international deployment of a B2C/B2M marketing campaign solutionfor 19 subsidiaries, in the context of Sodexo's carve-out.
- Structuring of multi-channel marketing orchestration (emails, push, in-app) and **rationalization of the stack**, generating <€60k in savings through the decommissioning of local tools.
- **Support for local teams**: governance, best practices, skill development, tool adoption, and alignment with guidelines.
- Management of thepublisher provider(technical, operational, and administrative support).
- Renegotiation of the contract with the Brevo publisherfor 2 years.
- Improved management ofcampaign performance(PowerBI dashboard).
- REXELPMO Officer - Group IT & Performance OfficeRETAIL (LARGE RETAILERS)September 2022 - August 2023 (1 year)Paris, FranceWithin Rexel Group's IT & Performance Office, monitoring theIT projectsroadmap (digital, data, and infrastructure) requires more structured tracking. In this context, management needs a centralized view of itsproject portfolioto facilitate strategic, budgetary, resource, and scheduling arbitration. Additionally, there was a need to clarify project portfolio management processes to better onboard and prioritize projects.
- Structuring the monitoring of a portfolio of 30+ digital, data, and infrastructure projectsmanaged in Agile mode, providing a centralized view for strategic arbitration and alert management.
- Diagnosis with 50+ recommendations on the PMO functionto improve decision-making and operational efficiency (e.g., optimizing governance, portfolio management, and support for project managers).
- **Formalization of the IT/digital deployment process**, involving 5+ stakeholders, to improve inter-team collaboration and define standards guiding the PMO and other external functions.
- CofaceTransformation Project Manager - Shared Services CenterBANKING AND INSURANCEJanuary 2020 - March 2022 (2 years and 2 months)Bois-Colombes, FranceLaunched as part of the first strategic plan 'Fit to Win' in 2018, the Shared Services Center program aims tocentralize activitiesidentified foroffshoreexecution. This centralization enables regional optimization of activities, with a **reduction in production costs**.The program was renewed under the 'Build to Win' strategic plan until 2023, continuing from the first plan. Through this program, Coface aims to improve itsoperational efficiencyand position itself as a benchmark player in the sector, amidst increased competition characterized by increasingly aggressive offers and **strong price pressure**.
- Managed the regional centralization of 20+ accounting and commercial processes to SSCs (Romania, Mexico, Morocco), contributing to an annual savings program of **€3 million**.
- Secured end-to-end operational transitions (process formalization for scoping, recruitment, training, go-live), ensuring **business continuity, service quality, and SSC team integration**.
- Managed **continuous improvement initiatives post-transition**, generating gains in performance, quality, and productivity.
- Structured the contractual framework between origin countries and SSCs and coordinated key functions (business, legal, HR, finance, compliance), ensuring **clear and controlled roadmap governance**.
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Education
- Master's in Financial Management and EngineeringEuropean Business School2011marketing, marchés financiers, management
Certifications
- Agile Scrum - Product OwnerScrum Alliance2017
- AMF CertificationAutorité des Marchés Financiers2017