Carmen Fernandez Coveñas

Lead EMEA marketing content, event narratives, landing pages, CRM and social assets for corporate campaigns and client-facing activations. Coordinate digital, event, video, CRM and presentation assets across commercial, marketing and external creative partners, ensuring consistent brand execution across international markets. Delivered high-visibility event, landing-page and digital asset ecosystems, driving up to +40% social engagement while ensuring premium, brand-consistent execution across Adobe CC, CRM, social and video. Transform business priorities, audience needs and performance insights into clear campaign narratives, strategic recommendations and executive-ready communication assets.

Led 16 product launches and 360 campaigns across face, lip and body care, combining digital, retail, PR-style storytelling, social content and in-store activation driving +18% growth in the face care range in 2023. Developed and managed agency briefs for packaging, content, campaign storytelling, post-production, POS and social assets, ensuring consistency, brand positioning, and commercial objectives. Supported Liposan and NIVEA activations across Instagram, TikTok, retail and paid/organic content; tracked Nielsen, SAP and sell-in/sell-out KPIs to turn category performance into strategic recommendations.

Contributed to +10% tra c uplift on promotional periods through creativevisibility, local campaign adaptation and stronger promotional storytelling.Adapted national promotional campaigns into high-volume POS, flyers,posters and digital assets; coordinated suppliers and commercial teams.Analyzed campaign tra c and store performance to improve o ercommunication, merchandising and promotional mechanics.