You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Carmen De La RochaCD

Average response time: 1 hour

Freelancer profile translated to English.
Back to original language

About Carmen

Do you feel like your social media doesn't truly reflect the quality and care behind your work? I help your Instagram and social networks tell your story clearly, closely, and professionally, so that the right people connect with you and are encouraged to take the next step.

I am a Social Media Manager & Copywriter specializing in health, wellness, dental sector, and service businesses. I design content strategies, create visual pieces, and write copy that translates your way of working into simple, human messages aligned with your values.

What sets me apart is that I don't just think about algorithms: I think about people. After more than 15 years in customer service and consultative sales, I am very clear about what stops, what worries, and what makes someone on the other side of the screen decide. This is reflected in the tone, the type of content, and how I guide the user to action.

I usually work on projects such as:

Complete social media management (especially Instagram).
Content strategy and monthly editorial calendars.
Creation and writing of content for posts, reels, and campaigns.
Social Ads campaigns to gain visibility or promote key services.
Market research and competitor analysis so your offering stands out.
If you want to stop posting "out of obligation" and have social media that works for your business, I can help you build a more coherent, authentic, and effective digital presence.
  • Spanish

    Native or bilingual

  • English

    Fluent

  • Portuguese

    Conversational

  • Italian

    Conversational

Remote only
Primarily works remotely

Experience

  • Freelance
    Social Media Manager & Copywriter
    December 2022 - Today (3 years and 6 months)
    Madrid, Spain
    I manage social media and create content for hospitality, personal development, health, wellness, and IT businesses. I design and write posts aimed at visibility, interaction, and customer acquisition, adapting the message to each brand's tone. I develop editorial calendars, organize content planning, and review performance to continuously improve results. I research the market and analyze competitors to adjust messages, positioning, and digital strategy for each project.
    Market research and competitor analysis Content creation and writing Social media marketing Content Creation (visual and text). Digital customer service
  • Protechno
    Social Media Manager & Copywriter
    November 2025 - Today (7 months)
    I design and create visual content for three Instagram profiles per division, aligned with the identity and positioning of each. I write copy for posts, campaigns, and launches in the dental and health sectors, focusing on building trust and educating healthcare professionals.[cite:219]
    I plan content strategy, manage social media ads, and analyze metrics to continuously optimize results.[cite:219] I participate in market research and competitor analysis to identify differentiation opportunities and new content lines.[cite:219]
  • Freelance
    Social Media Manager & Copywriter
    December 2022 - Today (3 years and 6 months)
    I manage social media and create content for hospitality, personal development, health, wellness, and IT businesses.[cite:220] I design and write posts aimed at visibility, interaction, and customer acquisition, adapting the message to each brand's tone.[cite:220] I develop editorial calendars, organize content planning, and review performance to continuously improve results.[cite:220] I research the market and analyze competitors to adjust messages, positioning, and digital strategy for each project.[cite:220]

Recommendations

Be the first to recommend Carmen

Help this freelancer shine by sharing your experience working together.

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Education

  • Social media strategy
    Estrategia de redes
  • Copywriting for
    Copywriting para

Skill set

Categories