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Carmen BelandoCB

Carmen Belando

Paid Media | Marketing Manager | Consultant

€150/day
Madrid, ES
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Carmen

I am Carmen Belando, a specialist in digital marketing and Paid Media with over five years of experience driving business growth through highly optimized advertising strategies. My experience managing media and high-investment accounts in Meta Ads, along with a full-funnel approach, allows me to create strategies that not only generate visibility but also convert and scale sustainably.

I worked as a Digital Specialist at Meta, managing client portfolios with investments ranging from small to over 10k/month, acting as their strategic partner. I optimize campaigns, identify growth opportunities, analyze key data, and support brands in decisions that directly impact their digital performance. My methodology combines deep analysis, applied creativity, and a clear business vision.

I also have experience as a Digital Product Manager, leading comprehensive online and offline marketing strategies, managing campaigns on Google Ads, LinkedIn Ads, and Facebook Ads, coordinating multidisciplinary teams, and developing results-oriented projects. This 360º vision allows me to understand the digital ecosystem beyond advertising, integrating SEO, SEM, CRO, analytics, and user experience.

I support businesses looking to enhance their digital presence, improve conversions, and professionalize their Paid Media strategy. I am a passionate, curious professional constantly training in growth hacking, new Ads platforms, and digital trends to offer innovative and effective solutions.

My objective is clear: to make every euro invested work for my clients and generate tangible results.
If you are looking for a specialist who combines strategy, creativity, analysis, and a real growth vision, I will be delighted to help you take your business to the next level.

☕ Shall we talk and start scaling your results?
  • Spanish

    Native or bilingual

  • English

    Fluent

  • Portuguese

    Fluent

Can work on-site
Madrid (up to 50km), Murcia (up to 50km)

Experience

  • Meta
    Account Manager
    September 2021 - December 2023 (2 years and 3 months)
    Design of acquisition, consideration, and conversion strategies
    Recommendations on creatives, copy, and formats according to objectives
    Advice on advanced segmentation and custom audiences
    Creation of dashboards in Looker Studio or internal tools
    Cohort analysis and user behavior
    Evaluation of campaign impact on global business KPIs
    Creation of testing structures (A/B, multivariate, creatives, audiences)
    Bid, budget, and optimization strategy adjustments
    Review of external funnels (landing pages, forms, checkout)
    Marketing Facebook Marketing Instagram Marketing Meta Ads Paid Social
  • Meta
    Digital Marketing Expert
    SOCIAL NETWORKS
    December 2023 - January 2026 (2 years and 1 month)
    Lisbon, Portugal
    Complete account audit to identify inefficiencies and scaling opportunities.
    Definition of full-funnel strategies adapted to each business model
    Management of high-budget accounts (+€10k/month).
    Strategic alignment and constant performance growth.
    Daily communication with clients in the Spanish market as the main strategic point of contact
    Planning, execution, and optimization of multichannel campaigns.
    Report preparation, trend analysis, and strategic recommendations
    Identification of scaling opportunities and development of action plans
    Management and escalation of technical incidents, coordination with support, and case tracking
    Analysis of key data to identify improvement and continuous optimization opportunities
    Regular follow-up meetings with stakeholders
    Support in strategic decision-making
    Training clients on best practices and Meta Ads usage
    B2B Marketing Facebook Marketing Analytical Skills Strategic Planning Social Ads
  • Fuera de la Caja Diseño Web y Marketing
    Digital Product Manager
    E-COMMERCE
    July 2019 - December 2019 (5 months)
    Murcia, Spain
    Comprehensive client management as a strategic partner
    Planning and execution of online and offline strategies
    Campaign management on LinkedIn Ads, Google Ads, Facebook Ads, and other platforms
    Direction of SEO/SEM strategies and performance optimization
    Coordination of multidisciplinary teams
    Market analysis, data interpretation, and strategic planning
    Performance report preparation, budget control, and recommendations
    Participation in events, collaborations, and brand activations.
    Wordpress Search Engine Optimization (SEO) Search Engine Marketing (SEM) E-commerce Email Marketing

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Education

  • Master's degree, Business, Management, Marketing, and Related Support Services
    UCAM Universidad Católica San Antonio de Murcia
    2022
    Master's degree, Business, Management, Marketing, and Related Support Services
  • Master of Business Administration - MBA specialized in Digital Marketing, Business and Digital Marketing Expert
    ThePowerMBA
    2021
    Master of Business Administration - MBA especializado en Digital Marketing, Business and Digital Marketing Expert

Skill set

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