About Carmen
Spanish
Native or bilingual
English
Fluent
Portuguese
Fluent
Experience
- MetaAccount ManagerSeptember 2021 - December 2023 (2 years and 3 months)Design of acquisition, consideration, and conversion strategiesRecommendations on creatives, copy, and formats according to objectivesAdvice on advanced segmentation and custom audiencesCreation of dashboards in Looker Studio or internal toolsCohort analysis and user behaviorEvaluation of campaign impact on global business KPIsCreation of testing structures (A/B, multivariate, creatives, audiences)Bid, budget, and optimization strategy adjustmentsReview of external funnels (landing pages, forms, checkout)
- MetaDigital Marketing ExpertSOCIAL NETWORKSDecember 2023 - January 2026 (2 years and 1 month)Lisbon, PortugalComplete account audit to identify inefficiencies and scaling opportunities.Definition of full-funnel strategies adapted to each business modelManagement of high-budget accounts (+€10k/month).Strategic alignment and constant performance growth.Daily communication with clients in the Spanish market as the main strategic point of contactPlanning, execution, and optimization of multichannel campaigns.Report preparation, trend analysis, and strategic recommendationsIdentification of scaling opportunities and development of action plansManagement and escalation of technical incidents, coordination with support, and case trackingAnalysis of key data to identify improvement and continuous optimization opportunitiesRegular follow-up meetings with stakeholdersSupport in strategic decision-makingTraining clients on best practices and Meta Ads usage
- Fuera de la Caja Diseño Web y MarketingDigital Product ManagerE-COMMERCEJuly 2019 - December 2019 (5 months)Murcia, SpainComprehensive client management as a strategic partnerPlanning and execution of online and offline strategiesCampaign management on LinkedIn Ads, Google Ads, Facebook Ads, and other platformsDirection of SEO/SEM strategies and performance optimizationCoordination of multidisciplinary teamsMarket analysis, data interpretation, and strategic planningPerformance report preparation, budget control, and recommendationsParticipation in events, collaborations, and brand activations.
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Education
- Master's degree, Business, Management, Marketing, and Related Support ServicesUCAM Universidad Católica San Antonio de Murcia2022Master's degree, Business, Management, Marketing, and Related Support Services
- Master of Business Administration - MBA specialized in Digital Marketing, Business and Digital Marketing ExpertThePowerMBA2021Master of Business Administration - MBA especializado en Digital Marketing, Business and Digital Marketing Expert