Carmelo Porpiglia

Brand Identity Creator | Transforming your Image into a Growth Lever

Welcome! I am Carmelo from Calo Design & Co, your partner specializing in creating brand identities that are not only beautiful but, above all, strategic and profitable.

My Target Audience: SMEs, VSEs & Startups I support growing entrepreneurs and leaders who need to professionalize their image to establish themselves in their market, attract their ideal clients, and justify a move upmarket.

What Sets Me Apart (My Marketing Expertise)

With 7 years of experience in Marketing and Communication alongside my design skills, I bring you a vision that goes beyond just a sketch.

I know how to identify market opportunities and what truly works with your target audience.

I ensure your brand identity will be an effective communication tool that directly serves your business objectives.

I don't create pretty pictures; I build identities that sell.

My Method: Strategy & Guaranteed Impact

I work in a very focused manner to ensure maximum project effectiveness and avoid costly back-and-forth:

STRATEGIC AUDIT: Before any design, I ask you the key questions to deeply understand your market, your competitors, and your unique positioning.

TARGETED DESIGN: I propose a single identity design solution (Logo, Colors, Typography, Moods), but this is the best strategic response to all the requirements defined during the audit.

PROFESSIONAL DEPLOYMENT: Once the solution is validated together, I deploy all the deliverables for immediate and consistent application.

My Typical Deliverables: Logo redesign, Complete Graphic Charter, Brand Guidelines, Color Palettes.

Contact me to implement a brand identity that will make a difference!