About Carl
French
Native or bilingual
English
Fluent
Experience
- AD S UP CONSULTINGTeam Leader SEACONSULTING AND AUDITSFebruary 2022 - May 2024 (2 years and 4 months)Paris, France► Training and support of a team of SEA/SMA/Marketplace consultants- Training in the creation, management, analysis, and optimization of digital acquisition campaigns for junior profiles- Support in defining strategic directions for the team's clients- Support in client relationship management and issue resolution- Strategic support for senior profiles
- AD S UP CONSULTINGSenior SEA ConsultantCONSULTING AND AUDITSFebruary 2018 - February 2022 (4 years)Paris, France► Client portfolio management:- Definition and implementation of the digital acquisition strategy based on client objectives- Support in understanding client market evolution- Support in understanding user behavior- Operational management- Client relations- Leads & E-commerce Expertise- Search / Shopping / Display Expertise- Competitive intelligence- Monitoring new acquisition products/channels & best practices► Creation and optimization of digital advertising campaigns- Google Ads / Bing Ads / Facebook Ads / Amazon Ads / Linkedin Ads / Google Analytics- Daily optimizations- Reporting, analysis, and long-term project management- Determination of digital objectives and development areas
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Education
- Master in Digital Marketing and MediaNovancia2014