Carlotta O.

I manage marketing strategies and social media accounts (both at the graphic and content level). The clients I can mention are Sportellate.it, a magazine focused on the world of sports, and Novaera, a company involved in the digital transformation of medical records for health departments. Tools used: Listening and sentiment tools, PowerBi, Office Suite, Wordpress and Shopify, Canva, CapCut.

I am combining my experience and expertise in business with sports to develop a digital product that facilitates networking and sports collaborations. I manage a team of 6 people and handle communication, marketing strategy, contact with potential investors and funds, applications for grants, and administrative tasks.

For some of the group's clients, I worked as a consultant with data analytics, marketing, innovation, advertising, and creative teams to manage and propose projects that improve company's revenue. I was also in charge of devolpeing strategies and economics for companies' tender calls. Examples of projects: Loyalty for the end consumer: I managed a creative team for the website and design, and developed the proposal to the client outlining the benefits. Adv and Media: Proximity Campaigns – based on geolocation, users were redirected to banners from affiliated sites. Customer Care: I managed a team for the development and maintenance of a Virtual Coach for both B2B and B2C through NLP models. Notable clients: Philip Morris and Poste Italiane.