Freelancer profile translated to English.
Back to original languageAbout Carlo
Looking for an email expert who can generate 30-50% of your revenue via email? Then you've come to the right place.
Hi, I'm Carlo Thielen - an email marketing expert specializing in e-commerce and Klaviyo. I've worked with brands worldwide, including Mylky, True Sea Moss, Jibbon, Wegman, 310 Nutrition, Skin by Dr. Sethi, and more.
I help e-commerce brands increase their revenue and LTV with high-converting copy, scroll-stopping designs, and data-driven strategies.
What I can do for you:
✅ Set up and optimize Klaviyo accounts
✅ Write persuasive and on-brand copy
✅ Build high-converting flows that work for you 24/7
✅ Create monthly campaign calendars
✅ Manage and launch email campaigns from start to finish
✅ Design scroll-stopping, mobile-optimized emails (61.9% read emails on their phone)
✅ Improve deliverability – ensure your emails don't end up in spam
✅ Segment lists and run A/B tests, so you send highly targeted emails and build loyalty
✅ Optimize based on data, so you earn more money with less effort
In short, I'll take care of all your email marketing, so you can focus on what you do best:growing your business.
Some of my results:
🏆 Achieved a daily revenue of $138,566
🏆 Increased email revenue percentage from 19.5% to 46%
🏆 Achieved 300+% growth in revenue from flows (€47,074 to €147,374)
🏆 Improved brands' deliverability score from 38 to 86 within 8 months
🎯 Free Audit
Before we start a project, I'll perform a Klaviyo audit to discover:
- Gaps in your email marketing system
- Key steps you can take to earn more from email marketing
- Strategies to take your email revenue to the next level
Check out my portfolio below for examples of emails and results I've achieved for my clients.
Dutch
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- MylkyKlaviyo Email Marketing ExpertJune 2024 - Today (2 years and 2 months)Managed multilingual email marketing campaigns and flows (Dutch, German, Swedish, English, and French). Responsible for list segmentation, campaign strategy, and continuous optimization to increase engagement and revenue across different markets.
- Skin by Dr. SethiKlaviyo Manager - Flows & CampaignsJuly 2024 - Today (2 years and 1 month)Flows, campaigns, sign-up forms & deliverability- Managed the content calendar- Executed list segmentation and management- Increased customer engagement through better targeting- Built a brand new welcome flow based on an interactive quiz- Optimized and expanded existing flows for better conversion
- Modern Brick HausRe-engagement CampaignsJuly 2025 - Today (1 year and 1 month)Previous marketer had marked a large portion of subscribers as inactive (suppressed). These subscribers had not received emails for months:1. Identified which subscribers needed to be reactivated (unsuppressed).2. Cleaned and segmented lists after previous management errors.3. Designed three re-engagement campaigns, essentially a type of flow, to apologize, rebuild trust, and ensure these subscribers opened emails so they would be moved back into the active segment.
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Education
- eCom Email Certified by Chase Dimond & Jimmy Kim.2025Taught by top email marketers who’ve driven over $200M in revenue for DTC brands. Comprehensive certification focused on email and SMS marketing for ecommerce brands. It convers advanced segmentation, automation flows, deliverability, and retention strategy. The program emphasizes increasing customer lifetime value through optimized campaign planning, behavioral targeting, and revenue-focused email systems.
- The Wealthy Email Marketer.2024Program by Nick Yates, an email strategist who works with 7, 8, and 9-figure ecommerce brands to grow through email and SMS. The program focuses on scaling ecommerce revenue through high-converting email strategies. It covers advanced list management, automated flows, and revenue-optimized campaigns tailored for DTC brands. It emphasizes retention, customer lifetime value, and building systems that drive consistent, measurable growth.