About Carlota
Spanish
Native or bilingual
English
Fluent
Experience
- Wiiv.CMODIGITAL AND ITJanuary 2023 - January 2025 (2 years)Lyon, FranceDigital & Marketing Strategy:development and deployment of marketing plans for the agency and its clients.Project Management & Deadline Monitoring:team coordination, schedule adherence, and deliverable quality assurance.Website & E-commerce Creation and Redesign:needs definition, UX/UI, design, integration, and testing.Social Media Management:editorial strategy, content production, and social media engagement.SEA:management and optimization of Google Ads and Social Ads campaigns.Emailing & Marketing Automation:implementation of campaigns and automated workflows to maximize engagement and conversion.
- c/gm.Web IntegratorDIGITAL AND ITNovember 2017 - Today (8 years and 9 months)Lyon, FranceAssisting companies in defining and implementing a digital marketing strategyCreation and redesign of websites & e-commerce sites: definition of specifications, UX/UI design, design,integration (wordpress/shopify) and testing.Social Media Management: strategy development, content management, and engagement optimization.SEA (Google Ads & Social Ads): setup, monitoring, and optimization of advertising campaigns.Emailing & Marketing Automation: design and deployment of emailing campaigns, automated scenarios,and conversion rate optimization.
- Recruit-meDigital Project ManagerDIGITAL AND ITJanuary 2019 - Today (7 years and 6 months)
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Education
- MBA Digital Marketing & BusinessEFAP2017
- Master II Marketing and CommunicationIAE LYON2012