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Carlos ZubeldiaCZ

Carlos Zubeldia

UX/UI Designer - Illustrator.

€250/day
Madrid, ES
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Carlos

Multidisciplinary designer and illustrator specialized in user experience and digital product development. I like to think that the work of a UX designer can make the user's life easier. Passionate about Storytelling and the power of images as a communication tool.
Methodologies such as Design Sprint, Design Thinking, and Lean.
Research - Qualitative and quantitative research. Questions research, Desk research, SWOT, Benchmarking, Netnography, Surveys, Interviews, User Persona, Empathy Maps, User Journey...
- UX SKILLS:
Interface Analysis - Heuristic analysis and user testing.
Idea Prioritization - Creation of matrices (Analogues and antilogues, MoSCoW, In & Out).
Information Architecture - Sitemaps and flow diagrams using Figma, Octopus, and Whimsical.
Hypothesis Validation with MVP - Using KPIs, analysis of metrics such as A/B testing, Hotjar, and Google Analytics.
- UI SKILLS:
Wireframes - Low, Med, and High fidelity.
Prototyping - Figma, Invision, or Marvel.
Organization Systems - Atomic Design and Design System.
Visual - Figma, familiar with Sketch and Adobe XD
Graphic Design and Illustration - Photoshop, Illustrator, InDesign, and Procreate.
  • Spanish

    Native or bilingual

  • English

    Fluent

Can work on-site
Madrid (up to 50km)

Experience

  • Sidn
    UX/UI Designer
    CONSULTING AND AUDITS
    October 2024 - Today (1 year and 10 months)
    Granada, Spain
    As a UX/UI designer with 3 years of experience, I am passionate about creating visual and functional solutions that are not only aesthetically pleasing but also user-centered. My background in graphic design, illustration, and web development allows me to approach each project holistically, focusing on both usability and design.

    My experience includes:

    - Designing websites for various sectors, with a focus on usability and user experience.

    - Conducting research and developing an internal tool to improve workflows, including user interviews and usability testing.

    - Branding and creating advertising campaigns, including logo design, visual strategies, and promotional materials.

    - Illustrating for marketing and branding projects, with a unique style that complements advertising campaigns and digital platforms.


    I am proficient in tools such as Figma, Adobe Photoshop, Adobe Illustrator, Procreate, and Adobe XD, along with project management tools like Notion and Jira.

    As a creative problem-solver, I enjoy working in teams to bring new ideas and innovative approaches to the table. I am always looking to improve processes and have a positive impact on projects, with proactivity and a user-centered approach as my core strengths.
    Consulting Web Design Product Design Figma Conversion Rate Optimization (CRO)
  • Euroinnova International Online Education
    UX/UI Designer
    EDUCATION AND E-LEARNING
    June 2022 - June 2024 (2 years)
    Granada, Spain
    As a UX/UI designer with 3 years of experience, I am passionate about creating visual and functional solutions that are not only aesthetically pleasing but also user-centered. My background in graphic design, illustration, and web development allows me to approach each project holistically, focusing on both usability and design.

    My experience includes:

    - Designing websites for various sectors, with a focus on usability and user experience.

    - Conducting research and developing an internal tool to improve workflows, including user interviews and usability testing.

    - Branding and creating advertising campaigns, including logo design, visual strategies, and promotional materials.

    - Illustrating for marketing and branding projects, with a unique style that complements advertising campaigns and digital platforms.


    I am proficient in tools such as Figma, Adobe Photoshop, Adobe Illustrator, Procreate, and Adobe XD, along with project management tools like Notion and Jira.

    As a creative problem-solver, I enjoy working in teams to bring new ideas and innovative approaches to the table. I am always looking to improve processes and have a positive impact on projects, with proactivity and a user-centered approach as my core strengths.
    Prototype Figma Adobe Photoshop Adobe Illustrator UI Web Design
  • Neoland
    UX/UI Designer
    January 2022 - Today (4 years and 7 months)
    Madrid, Spain
    Academic Projects. iFitSuit - LEAN Project Technological product that combines Virtual Reality and physical activity. Lean UX Methodology. Creation of the initial idea through Brainstorming and Lighting Demos. Qualitative desk research of the product (Competitor Benchmarking) Synthesis of research with creation of Proto-persona. Product analysis through Assumption Matrices (Viable, Feasible, and Desirable), MoSCoW, and Lean Model Canvas. Creation of a Landing page as MVP. (https://www.ifitsuit.com/)

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Education

  • Bootcamp UX/UI Design, Graphic Design and Visual Communication, General
    NEOLAND
    2022
    Bootcamp UX/UI Design, Diseño y comunicación visual, general
  • Higher Technician in Tourist Accommodation Management. , Tourism, Leisure, and Nature
    Escuela de Hostelería y Turismo Hurtado de Mendoza
    2012
    Técnico Superior en Gestión de Alojamientos Turísticos. , Turismo, ocio y naturaleza

Skill set

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