Carlos Romaguera Caballero

My primary responsibility is the strategic management of Meta, with the fundamental objective of scaling new customer acquisition while maintaining a competitive CAC (Customer Acquisition Cost).

Continuous Data-Driven Optimization:My approach is not "set it and forget it." I perform proactive, daily optimization directly within Meta Business Manager, focusing on the metrics that truly impact the business:

Creative Analysis:Constant activation of new and powerful creatives (provided by the video team) and exhaustive analysis of their performance through key metrics such as Hook Rate (to capture initial attention), CTR (to measure interest), and CVR (to ensure final profitability).

Strategic Decisions: I use this data to make quick decisions: scaling ads and audiences that demonstrate superior performance and pausing or adjusting those that do not meet CAC objectives.

Responsible for the comprehensive management of client accounts, from initial contact to execution and reporting of results.

Paid Media:Management of performance campaigns in Meta Business Manager and Google Ads (Brand and Non-Brand), creating custom dashboards in Looker Studio to monitor and communicate key KPIs (conversions, CVR, cost per conversion).

SEO:Implementation of SEO strategy, conducting keyword research with SEMrush and optimizing website and blog content to improve clients' organic positioning.