Description

I help experts, coaches, and B2B founders sell without pressure.

With 25+ years in sales and €35M+ closed, I’ve launched high-ticket offers, business school programs, and sales systems across EMEA, LATAM, and the US.

Clients come to me when their offer is good, but they are not converting.

I help fix that with better messaging, ethical sales strategy, and clear positioning that builds trust fast.

I’m also the author of The Hidden Sale System, a guide to selling without pressure that’s helped coaches, consultants, and founders close with clarity instead of push.

Fluent in English and Spanish. Open to projects worldwide.

Languages

English
Native or bilingual
Spanish
Native or bilingual

Workplace preferences

Can work on-site

Madrid (up to 50km)

Independent Consultant
Sales& Marketing Strategist
CONSULTING AND AUDITS
November 2024 - Today (1 year and 7 months)
Madrid, Spain
I help consultants and agencies consistently win higher-value clients without pressure.

After 25 years and €35M+ in sales across EMEA, LATAM, and the USA, I created The Hidden Sale System.

It includes a 27-point diagnostic that pinpoints where clarity, trust, and momentum break down in client conversations.

What I bring:

Designing sales systems that convert consistently for service businesses

Applying cross-cultural negotiation strategies proven at BMW, IE University, and Miller Brewing

Converting enterprise sales frameworks into practical methods that independents can use to scale
Sales Strategy Business development Go-to-Market Strategy Sales funnel Brand content
Labit Group
Director of Marketing and Growth
January 2023 - January 2024 (1 year)
Madrid, Spain
Showcased a medium-sized architecture studio's cutting-edge BIM capabilities to secure lucrative overseas design projects.
Assembled a team of business & app developers, designers, and architects and mentored them to achieve KPIs as the firm rapidly scale
Managed the studio's online presence, encompassing its editorial & visual style guides, social media channels, and thought leadership.
Business development Marketing Relationship Management
Conversia Marketing
Founder, SEO Marketing & Growth Consultant
July 2021 - January 2025 (3 years and 6 months)
Provided impactful SEO, growth marketing, and digital engagement strategies to clients in F&B, manufacturing, and financial advisory services.
Achieved 400K impressions for an international upscale sangria brand via influencer campaign.
Guiding clients to embrace emerging technologies and future-proof their businesses.
SEO Instagram Marketing