Freelancer profile translated to English.
Back to original languageAbout Carlos
Hello everyone.
After years in the world of journalism, institutional communication, and consulting, I've learned that communication problems rarely have to do with the substance of the messages, but with the clarity with which we express them.
That's why I help organizations, management teams, and entrepreneurial projects to translate complexity into direct, simple, and effective approaches with journalistic thinking, strategic vision, and narrative design.
What I bring to those who work with me:
▪ Communication strategy and corporate positioning
▪ Strategic narrative and brand building
▪ Institutional communication and reputational management
▪ Communication in complex and changing contexts
▪ Organizational culture and internal communication
▪ Editorial thinking applied to business
▪ Strategic facilitation and team alignment
How I do it:
▫ Listening before planning
▫ Thinking before speaking
▫ Translating complexity into simplicity through transversal experience.
Areas where I generate the most impact:
✅ Organizational transformation processes
✅ Strategic repositioning
✅ Leadership and corporate narrative
✅ Projects that need coherence between what they are, what they do, and what they say
✅ Organizations that have grown faster than their narrative
In addition to the projects we publish at OnlyOne-Comunicación y Marketing,
💻 I share experiences and knowledge about communication on this network with the Newsletter: "Cosas de la Comunicación":
🎥 And on a YouTube channel called: ¿Qué Puede Salir Mal? (What Could Go Wrong?)
It's very easy to find me, you can take a look at my profile and send me a direct message.
Greetings!
Carlos
English
Conversational
Basque
Conversational
Spanish
Native or bilingual
Can work on-site
Bilbao (up to 50km), Santander (up to km), San Sebastián (up to km), Vitoria (up to km), Burgos (up to km)
Experience
- OnlyONE-Empresa LíquidaFounding partner and Head of CommunicationPRESS AND MEDIAJanuary 2019 - Today (7 years and 7 months)Bilbao, SpainWe are a group of independent professionals, specialized in communication, technology, and business development, dedicated to the creation and execution of projects through teamwork, applying collaborative processes based on the LIQUID ENTERPRISE model.We work anywhere, from anywhere, and for anywhere in the world, with the goal of growing and helping to grow by offering a high-level service-product for companies and organizations.
- Departamento de Sanidad del Gobierno VascoHead of Communication and PressPUBLIC SECTORDecember 2010 - December 2012 (2 years)Vitoria, SpainResponsible for media relations of the Department and coordination of communication for the Department's strategic axis: "The Chronicity Strategy of Euskadi".
- A3, Telecinco, ETB, Cuatro, Cadena SER y más...Journalist, News EditorPRESS AND MEDIAJuly 1998 - Today (28 years)Bilbao, SpainFor 20 years, I worked in the newsrooms of national, regional, and local television stations, covering all types of news and reporting it live. For a period, I focused on politics and terrorism, and in a more recent period, on society. I also did production and research for programs.
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Education
- Degree in Information SciencesUniversity of the Basque Country - UPV.1999Licenciatura en la especialidad de Periodismo
- Management skills course for executive teamsESADE2011Curso de formación en la gestión y dirección de equipos directivos orientado a la implantación de procesos de cambio.
Certifications
- Buber Award 2019 for OnlyONE-Empresa Líquida, in the "Web or Industry 4.0" category as an innovative communication project.Internet & Euskadi Association2019