Freelancer profile translated to English.
Back to original languageAbout Carlos
Hello! I'm Carlos, a freelance digital marketing consultant specializing in audiovisual content strategies (video marketing), with over 8 years of experience helping brands, businesses, entrepreneurs, and companies enhance their brand and generate business.
Throughout my career, I have led the digital transformation of a city council, managed teams as a digital marketing manager in an e-commerce with 40 physical stores, and worked with entrepreneurs helping them generate online business. I have also worked in sectors such as sports, automotive (BMW, MINI), finance, construction, retail, and medicine, which has given me a broad and strategic vision of digital marketing.
🎥 As a Video Marketing Strategist, I work on developing video strategies that integrate audiovisual content into the digital marketing and communication plans of brands and companies. I focus on planning, producing, and adapting video pieces for different channels and formats: social media, advertising campaigns, branded content, and corporate communication. Because video without strategy is useless.
My approach combines knowledge of digital marketing, visual storytelling, and audience behavior to create content aligned with the strategic objectives of each project. To achieve this, I collaborate with a videographer, a graphic designer, and a programmer, allowing us to build a creative, coherent, and meaningful digital presence.
I can add value as a freelance professional, designing and implementing tailor-made strategies for brands looking to grow in the digital environment, or as part of a salaried team, contributing my strategic vision, creativity, and execution capacity to the company's overall objectives.
You can message me on WhatsApp at
Web: velvestudio.com
Spanish
Native or bilingual
Catalan
Native or bilingual
Remote only
Primarily works remotely
Experience
- Freelance (Self employed)Digital Marketing and Content SpecialistFebruary 2017 - Today (9 years and 6 months)Premiá de Dalt, SpainAs a freelance consultant specializing in Digital Marketing, Content Marketing, and Branding, I focus on enhancing the online presence and identity of companies and entrepreneurs. My strategic approach includes website optimization, creation of online marketing strategies, and digital reputation management. With detailed audits and effective actions, I aim to capture leads, increase sales, and build strong brands. I can also help create digital and visual content, highlighting the uniqueness of each project.If you are looking to strengthen your digital presence and brand and generate business online, contact me to offer you tailor-made solutions. Connect with me and let's discover how to take your strategy to the next level.Web: https://velvestudio.com/
- Patadon GolfDigital Marketing Manager. Ecommerce Project ManagerNovember 2015 - February 2017 (1 year and 3 months)Barcelona, SpainPatadon.com was the largest multi-brand online store specializing in golf shoes and accessories, with over 40 points of sale in the best golf courses in Spain. Although the e-commerce is no longer operational, I carried out the following key tasks:- Comprehensive management of online and offline branding.- Competitor research and target audience definition.- Redesign of the e-commerce, improving usability and the purchasing process.- Creation and execution of inbound marketing, social media, SEO, SEM, and lead generation strategies.- Social media management and maintenance.- Supervision of the entire online sales process, from start to finish.- E-commerce and product image manager.- Design of creatives for online and offline campaigns.- Creation of email marketing campaigns.- Coordination of external service providers.- Planning and execution of promotion and new product launch campaigns.- Design and implementation of communication strategies to improve brand awareness.- Performance monitoring and report generation.- Brand image management and development of the online presence of Depique Golf, the parent company of Patadon.com.- Redesign of the Depique.com website and advisory for the redefinition of its brand image.Platforms used:Magento, WordPress.This project allowed me to acquire a comprehensive approach to e-commerce and brand management in the sports retail sector.Link to website: https://web.archive.org/web/20190109075419/https:/patadon.com/
- Consultor Marketing DigitalDigital Marketing Specialist. Ecommerce Project ManagerJanuary 2011 - November 2015 (4 years and 10 months)Premiá de Dalt, SpainI advise entrepreneurs and freelancers to optimize their online presence through branding and digital marketing strategies. I conduct detailed audits and optimize their current strategies, designing personalized strategic plans and efficient processes. Specializing in lead generation, inbound marketing, content marketing, SEO, SEM, and social media management, I am responsible for implementing and supervising each strategy. Additionally, I offer training so that my clients acquire the necessary skills and navigate the digital environment successfully.
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Education
- Master's degree, Digital Marketing and EcommerceEAE Business School2016Master's degree, Digital Marketing and Ecommerce
- Master of ArchitectureUniversitat Politècnica de Catalunya2010Master of Architecture (M.Arch.), Sustainability Studies